Table of Contents
Acknowledgments vii
Introduction ix
Chapter 1 How a Niche Product Generated $441,158.40 in Ten Minutes 1
Chapter 2 The Home Shopping Phenomenon 7
Chapter 3 How to Find or Create Hot Products 11
Chapter 4 Be First and Fastest to Mass Market 17
Chapter 5 How to Protect Your Product 25
Chapter 6 How to Get on QVC 31
Chapter 7 What QVC Looks for in a Product 43
Chapter 8 Your First Meeting—Pitching Your Product for Acceptance 49
Chapter 9 Your Product Has Been Accepted—Now What? 57
Chapter 10 How to Prepare for Your Big Moment on TV 63
Chapter 11 A Day in the Life at QVC 77
Chapter 12 The Two Most Important Words You Can Associate With Your Product 83
Chapter 13 Getting Paid, Returns, Backorders, and Surges 85
Chapter 14 How to Add Easy Money to Your Bottom Line, and Other Ways to Drive Your Success 89
Chapter 15 Six Mistakes that Can Snap the Back of Your Business, and How to Avoid Them 99
Chapter 16 Open Doors to Greater Success 109
Chapter 17 Beyond QVC—The Big Picture 117
Final Thoughts 123
Appendix A: Resource Directory 125
Appendix B: Frequently Asked Questions 129
Glossary of Terms 132
About the Author 138
Index 139
