Table of Contents
Captain's Log ix
Section 1 The Essence of Innovation
1 Innovation Vector 3
2 Technology Isn't the Answer 8
3 Inventive Ecosystems 16
4 Watch the Waves 21
5 Copying vs. Creating 28
Section 2 The Entrepreneurial Approach
6 Think Small 35
7 Small Teams 38
8 Small Budgets 46
9 Small Time 53
10 Small Scope 61
11 The Big Opportunity 68
Section 3 Startup Mind-set & Methodologies
12 Challenge Your Beliefs 81
13 Nothing to Lose 88
14 Design Innovation 92
15 Business Model Innovation 100
16 The Builder's Trap 107
17 Targeted Prototypes 110
Section 4 The Path to Radical Innovation
18 Go to the Core 117
19 Engage Your Customers 125
20 Observe 131
21 Tap Your Ecosystem 138
22 Data Doesn't Lie 145
23 Value over Money 155
Section 5 Innovating Inside Organizations
24 Fear Factor 167
25 Culture of Innovation 174
26 What Did You Learn? 186
27 Going Down in Flames 194
28 Unblock the Path 204
29 Align Motivations 216
Section 6 Breaking Through Barriers
30 Velocity and Organization 225
31 Iteration Cycles 235
32 Lost in the Woods 242
33 People Power 250
34 Think Different 256
35 One Winner 264
Appendix. Types and Areas of Innovation 271
Endnotes 281
Index 283
About the Author 299
