Main Street to Mean Street
If you are among the millions of entrepreneurs who struggle everyday to build a
successful business you know what life is like. Or do you? Whether you’re a start-up
business, or an established operation, you know about the struggles, the vanished hopes,
economic disasters, and personal problems, all brought on because you want to live the
dream of independence and wealth. Go ahead, stick with the plan and you might become
a highly functioning, dysfunctional member of the CEO Asylum where you’ll be doing
business in a “padded office.” Welcome to the dark side of the good side of business.
This book offers unconventional protection from the Mean Streets of business life. When
you operate on this street, you had better know how to deal with the vultures waiting for
the kill or you’ll be chewed up and spit out with agonizing pain.
The author, Mikey Hartman, started his first real business in 1978 when he lost his job.
Since that time he has been in several businesses – a few were successful, most of them
weren’t. Through all the dashed dreams and mental warfare, he has endured the dark
side of the Great American dream. That dream can turn into a nightmare on Mean Street.
Hard-learned lessons taught Mikey that Success can quickly turn into Suckcess.
Yes, this book is mostly the negatives about business but that’s where you go first
before rolling on the good stuff. You get the inside on the harsh realities of business
life and the mentality you need to survive despite yourself. There is no sugar coating
the subject matter as he talks more about the benefits of failure and how facing it head-
on might prevent your downfall. If you are offended by hardcore truths, purchase a
positive thinking book instead. While positive thinking is a good thing, the author does
well from the bottom of the pit, so to speak. He has endured so many negatives in life
– professionally and personally - that he has come up with some cool suggestions for
maintaining the positive effects of the dark side.
Mikey has enjoyed the pleasantries of Main Street and survived the ravaging deviants
on Mean Street. Over the years, certain personality traits have been responsible for the
strength to survive what this life throws. The author reluctantly let’s you in on his secret
12 Motorvating Forces. He used these characteristics to benefit from the mental beatings
and entrepreneurial terror secretly hiding on Main Street.
These ideas could save your business and your mind once you are driving on 1313 Mean
Street. The bad stuff is covered well with “failure with an attitude” thrown in just in case
you don’t get the premise. There are stories of struggle and survival every business owner
relates to. Perfect for owners, CEO's and dreamers. Are you ready to take a trip over to
the dark side of business? You might think so, but be WARNED…Mr. Nice don’t roll on
this street.
