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Macromarketing / Edition 1 available in Hardcover
Macromarketing / Edition 1
by Stanley Shapiro, Mark Tadajewski, Clifford J Shultz II
Stanley Shapiro
- ISBN-10:
- 1848607040
- ISBN-13:
- 9781848607040
- Pub. Date:
- 09/10/2009
- Publisher:
- SAGE Publications
- ISBN-10:
- 1848607040
- ISBN-13:
- 9781848607040
- Pub. Date:
- 09/10/2009
- Publisher:
- SAGE Publications
Macromarketing / Edition 1
by Stanley Shapiro, Mark Tadajewski, Clifford J Shultz II
Stanley Shapiro
Hardcover
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Overview
This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
Product Details
ISBN-13: | 9781848607040 |
---|---|
Publisher: | SAGE Publications |
Publication date: | 09/10/2009 |
Series: | SAGE Library in Marketing |
Edition description: | Four-Volume Set |
Pages: | 1712 |
Product dimensions: | 6.14(w) x 9.21(h) x (d) |
About the Author
I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
Table of Contents
Volume 1IntroductionPart 1: The Domain of MacromarketingThe Macromarketing/Micromarketing Dichotomy: A taxonomical model - Shelby D Hunt and John BurnettMacromarketing: Past, present and possible future - Roger A. Layton and Sanford GrossbartMacromarketing as a Pillar of Marketing Thought - William W. Wilkie and Elizabeth S. MooreFocusing the Future of Macromarketing - Mark PetersonMarketing as Constructive Engagement - C.J. ShultzPart 2: The Intellectual Roots of Contemporary MacromarketingEmerging Macromarketing Concepts: From Socrates to Alfred Marshall - D.F. DixonPre-Aldersonian Antecedents to Macromarketing: Insights from the textual literature - Ronald SavittMarketing: Management technology or social process? - Daniel, J. SweeneyCriteria for a Theory of Responsible Consumption - George FiskThe Visions of Charles C. Slater: Social consequences of marketing - Robert W. Nason and Phillip D. WhiteThe Political Economy of Marketing Systems: Reviving the institutional approach - Johan ArndtReflection and Retrospection: Searching for visions in marketing - George FiskPart 3: Perceptions of the MarketMoral Views of Market Society - Marion Fourcade and Kieran HealyMacromarketing as Agrology: Macromarketing theory and the study of the Agora - John D. Mittelstaedt, William E. Kilbourne and Robert A MittelstaedtEmbedded Markets, Communities and the Invisible Hand of Social Norms - Rohit Varman and Janeen Arnold CostaPart 4: Marketing SystemsMarketing Systems: A core macromarketing concept - Roger A. LaytonMarket Institutions and Urban Food Supply in West and Southern Africa: A review - Gina Porter, Fergus Lyon and Deborah PottsRich Doctors and Poor Patients: Market failure and health care systems in developing countries - B.N. GhoshOn Economic Growth, Marketing Systems and the Quality of Life - Roger A. LaytonPart 5: Marketing ExternalitiesThe Social Consequences of Marketing: Macromarketing and public policy - Robert W. NasonMarket Mechanisms and the External Benefits of Consumption - Jack CadeauxThe Harm Chain: A public policy development and stakeholder perspective - M.J. Polonsky, Carlson, L. and Fry, M-L.Global Food Marketing Systems and Local Cultural Change in the Developing World - Terrence H. WitkowskiAre Biofuels Pro-poor? Assessing the evidence - J.S. ClancyVolume 2Part 6: Society's Impact on Markets and Marketing SystemsA Framework for Understanding the Relationships between Religions and Markets - John D. MittelstaedtWhen Policies and Marketing Systems Explode: An Assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity - Clifford J. Shultz, T.J. Burkink, B. Grbac and N. Renko'The marketplace, emerging technology and marketing theory' - George M. ZinkhanThe Politics of Marketing: Analyzing the parallel political marketplace - Michael D. Hutt, Michael P. Mokwa and Stanley J. ShapiroMobilizing Consumers to Take Responsibility for Global Social Justice - M. Micheletti and D. StollePart 7: Marketing EthicsNormative Perspectives for Ethically and Socially Responsible Marketing - Gene Laczniak and Patrick MurphyThe General Theory of Marketing Ethics: A revision and three questions - Shelby Hunt and Scott J. VitellInternational Marketing Ethics from an Islamic Perspective: A value-maximization approach - M. Saeed, Z.U. Ahmed and S-M. MukhtarCatholic Social Thought and Ethical Issues in Marketing - Thomas A. Klein and Gene R. LaczniakPart 8: Distributive JusticeA Compendium of Inequality: The human development report - Jens MartensOut of Sight and Out of Our Minds: What of those left behind in globalism? - R. BelkInternational Human Rights and Consumer Quality of Life: An ethical perspective - Ronald Paul Hill, William F. Felice and Thomas AinscoughDistributive Justice: Pressing questions, emerging directions and the promise of Rawlsian analysis - Gene R. Laczniak and Patrick E. MurphyA Macromarketing Ethics Framework: Stakeholder orientation and distributive justice - O.C. Ferrell and Linda FerrellFair Trade: Dynamic and dilemmas of a market oriented global social movement - John WilkinsonPart 9: Quality of Life-A Macromarketing PerspectiveMeasuring Quality of Life: Economic, social and subjective indicators - Ed Diener and Eunkook SuhTechnological Achievement and Human Development - R.P. Hill and K.K. DhandaQuality-of-Life (QOL) Marketing: Proposed antecedents and consequences - Dong-Jin Lee and M. Joseph SirgyComparative Marketing Measures of Societal Quality of Life: Substantive dimensions in 186 countries - Mark Peterson and Naresh K. MalhotraPart 10: Toward Socioeconomic DevelopmentNew Directions in Development Thinking - United Nations Development ProgrammeAmartya Sen's Contribution to Development Thinking - Frances Stewart and Severine DeneulinHuman Development and Humane Consumption: Well-being beyond the "Good Life" - G liz GerHow to Help Poor Countries - Nancy Birdsall, Dani Rodrik and Arvind SubramanianVolume 3Part 11: Controversies in Development 1: Benefits from Freer Trade? The Doha RoundChallenges to the Multilateral Trading System - Peter SutherlandDeveloping Countries and the Collapse of the Doha Round - Yilmas Aky z, William Milberg and Robert Wade'Dispelling Some Misconceptions about Agricultural Trade Liberalization' - Stephen TokarickThe Limited Promise of Agricultural Trade Liberalization - Timothy A. WisePart 12: Controversies In Development 2: The Role of International Development AssistanceReport of the UN Millennium Project "Investing in Development" - Jens MartensInvesting in Development: The millennium development goals, aid and sustainable capital accumulation - Roy Rathin and Antoine HeutyMaking Aid Work - Abhijit Vinayak BanerjeeWas Development Assistance a Mistake? - William EasterlyGrowth, Poverty Reduction and Development Assistance in Asia: Options and prospects - John Farrington and Jeremy ClarkePart 13: Controversies in Development 3: Economic Growth & Reduced PovertyHalving Global Poverty - Timothy Besley and Robin BurgessGrowth, Inequality and Poverty: Some hard questions - Ravi KanburPoverty and Economic Policy: What happens when researchers disagree? - Andrew Sumner and Meera TiwariOn the Links between Globalization and Poverty - Ann Harrison and Margaret Mc MillanGlobalization and Rural Poverty - Pranab BardhanPart 14: Controversies in Development 4: Challenges in GlobalizationAntiglobal Challenges to Marketing in Developing Countries: Exploring the ideological divide - Terrence H. WitkowskiGlobalization's Missing Middle - Geoffrey GarrettThe Hijacking of the Development Debate: How Friedman and Sachs got it wrong - Robin Broad and John CavanaghIs Globalization Working? - David Singh GrewalStiglitz and his Discontent - Timothy KoechlinCritiquing the Critics of Economic Globalization - Michael J.TrebilcockPart 15: Transition Economies and MacromarketingWhat the Change of System from Socialism to Capitalism Does and Does Not Mean - János KornaiTransition Economies: Performance and challenges - Jan SvejnarMarketing and Development in the Transition Economies of Southeast Asia: Policy explication, assessment and implications - Clifford J. II Shultz and Anthony PecotichChoosing Success: The lessons of East and Southeast Asia and Vietnam's future, a policy framework for Vietnam's socioeconomic development 2011-2020 - David Dapice et al.Volume 4Part 16: Marketing and DevelopmentMarketing and Development: Macromarketing perspectives - Thomas Klein and Robert NasonSocial Marketing and Development - Ruby Roy Dholakia and Nikhilesh DholakiaGlobalization and Development: An expanded macromarketing view - William E.KilbourneEvidence of Microfinance's Contribution to Achieving the Millennium Development Goals - Christopher DunfordPart 17: Marketing and Societal Development: Issues and ApproachesAlleviating Poverty: A macro/micro marketing perspective - Phillip Kotler, Ned Roberto and Tony Leisner"AIDS is Not a Business" A Study in Global Corporate Responsibility - Securing Access to Low-cost HIV Medications - William Flanagan and Gail WhitemanThe Fortune at the Bottom of the Pyramid - C.K. Prahalad and Stuart L. HartThe Mirage of Marketing to the Bottom of the Pyramid: How the private sector can help alleviate poverty - Aneel KarnaniMarketing the Hegemony of Development: Of pulp fictions and green deserts - Steffen Böhm and Vinicius BreiCross-Cultural Consumer/Consumption Research: Dealing with issues emerging from globalization and fragmentation - T. Bettina Cornwell and Judy DrennanPart 18: Fair Shares and Equal Sacrifice? 1. Sustainable ConsumptionConsumption in a Global Village - Unequal and Unbalanced - United Nations Development ProgrammeSustainable Consumption and the Quality of Life: A macromarketing challenge to the dominant social paradigm - William H. Kilbourne, Pierre Mc Donagh and Andrea ProtheroLive Better by Consuming Less: Is there a dividend in sustainable consumption? - Tim JacksonSustainable Household Consumption in Europe? - Lars Fogh MortensenPart 19: Fair Shares and Equal Sacrifice? 2. Global WarmingClimate Change 101: International action - Pew Center on Global Climate ChangeEquity and Climate: In principle and practice - John Ashton and Xueman WangAn Overview of Climate Change: What does it mean for our way of life? What is the best future we can hope for? - Neva GoodwinPart 20: In Conclusion: Dealing with the Problems of the CommonsMarketing and the Tragedy of the Commons: A synthesis, commentary, and analysis for action - Clifford J. Shultz and Morris B. HolbrookFrom the B&N Reads Blog
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