On a whim, Lust Cosmetics Company owner Melvin Shultz employs the same sleazy tactics he used to turn his firm into an industry leader to manipulate the American Presidential primaries. His goal is to see if he can elect as U.S. President Robert "Buck" Porter, an inept, woman-chasing ex-governor. Pursuing his policy of the "3 B's" (bribery, bullying and blackmail,) Shultz succeeds in putting Porter into the White House. Unexpectedly persuaded by Porter to serve as CIA Director, Shultz quickly realizes he has made a horrible mistake and that Porter is so inept his administration will threaten America's future. Feeling responsible fot inflicting Porter on the country, Shultz must now decide whether to risk disgrace and probable imprisonment by again using ruthless tactics in an attempt to force Porter out of the White House.
