A powerful rejoinder to anyone who predicted the irrelevancy of the three most important factors in retail: location, location and location. It’s a must read for anyone who runs an Internet business.” —BRAD STONE, author of The Everything Store: Jeff Bezos and the Age of Amazon
“David Bell has written a playbook about how to win the internet. By illuminating the connections between our physical and virtual lives, he’s paved the way for smarter shopping, selling, sharing and living.” —NEIL BLUMENTHAL and DAVE GILBOA, co-CEOs and co-founders of Warby Parker
“Thoroughly researched and elegantly written, this book offers a provocative insight—our online behavior depends a lot on where we live and this relationship is quite stable and predictable. Anyone interested in understanding online behavior of consumers would benefit tremendously from reading this book.” —SUNIL GUPTA, the Edward W. Carter Professor of Business Administration at Harvard Business School
“The Internet has had a powerful impact on business. But the real world and the virtual one are more connected than you might think. Location Is (Still) Everything shows you what’s new, what’s the same, and what you should be doing about it.” —JONAH BERGER, author of Contagious: Why Things Catch On
“Wharton professor David Bell reveals how location still matters in surprising ways, even in the supposedly ‘flat’ world of e-commerce.” —INC.com
“Wharton marketing professor David Bell trots out a laundry list of convincing evidence that today, despite all the world-is-flat hype, where we live still dictates our buying patterns. It’s a welcome addition to a conversation that seems to ignore the fact that even in today’s hyper-connected age, only a projected 9% of retail transactions will happen online by the end of 2014, according to Forrester Research—and even those purchases are shaped by the physical world around them.” —Fortune.com
“The bursting of the Internet bubble in 2000 has often been blamed on what then Fed chairman Alan Greenspan described as ‘irrational exuberance,’ but that’s only one part of the story. In [Location is (Still) Everything], David R. Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, suggests other reasons for the bust, reasons that should concern anyone with an interest in online commerce. The book doesn’t address the bubble directly, but it does deflate the idea that underpinned much of the exuberance in the second half of 1990s—that the Internet is always a flat, friction-less marketplace.” —Strategy + Business
