Table of Contents
Introduction 7
1 Be There or Be Square: The Rise of Location-Based Social Networking: Knowledge@Wharton 10
2 Location-Based Social Networking Is Not Attracting Many Users Sidney Hill 19
3 Location-Based Social Networking May Not Be Practical in Some Cities Zachary Pincus-Roth 24
4 From Apps to Integration: What's Next for Location-Based Services? Pete Davie 30
5 Location-Based Services Effectively Reach Consumers David Murphy 37
6 Location-Based Services May Not Effectively Reach Consumers Kathy Cripps 44
7 Retailers May Benefit from Geofencing Alliance Data 48
8 Geofencing Can Be an Invasion of Privacy Matt Silk 53
9 How Smartphones Are the New Wingman Heather Kelly 57
10 Location-Based Social Networking Can Enable Stalking Lisa Riordan Seville 62
11 Location-Based Social Networking Can Be Designed to Protect Privacy Christina Bonnington 70
12 Location-Based Social Networking Can Enhance Higher Education Tim Nekritz 74
Organizations to Contact 82
Bibliography 86
Index 89