From the Publisher
"This fascinating, well-researched book includes helpful methodological discussions about TDIP experiments and will greatly interest researchers and activists seeking to change attitudes about controversial social issues (e.g., transgender equality, marijuana legalization)." CHOICE
"This book, while covering a wide breadth of populations, experimental methodologies and technical jargon, is written in a way which is approachable for persons both in and out of academia. It provides highly detailed statistics, tables and appendices, while also covering necessary historical and background information concerning the fight for equal rights among LGBT persons ... This book is a timely and informative piece and a must-read for any and all interested in LGBT rights, marriage equality, identity-priming and attitudinal change." Marina Costa, Society for the Psychology of Sexual Orientation and Gender Diversity"In this excellent, timely, and persuasive book, Harrison and Michelson offer a theory of how even committed opponents can be incentivized to listen to persuasive messages regarding disadvantaged groups. Priming common social identities, they find, can reduce mutual alienation. This is groundbreaking theoretical and empirical work!" Gary M. Segura, Professor and Dean, Luskin School of Public Affairs, University of California, Los Angeles "A fascinating story of political transformation that will appeal to a wide range of readers."
Susan Burgess, Professor of Political Science, Ohio University
"Harrison and Michelson provide a powerful explanation for why and how attitudes on same-sex marriage changed so rapidly. It is a must read for social movement leaders who are interested in creating opinion change."
Jami Taylor, Associate Professor of Political Science and Public Administration, University of Toledo "A timely and important book. The methods are innovative, the topic is pressing, and the lessons about attitude change and intergroup relations will be of great use both to scholars and activists who aspire to a world free of prejudice."
Kenneth Sherrill, Professor Emeritus of Political Science, Hunter College "This fascinating, well-researched book includes helpful methodological discussions about theory of dissonant identity priming experiments and will greatly interest researchers and activists seeking to change attitudes about controversial social issues (e.g., transgender equality, marijuana legalization)."
CHOICE