Linking Into Sales

by Martin Brossman, Greg Hyer

Overview

Any sales professional or business with a commitment to building trust with their customer, knows that your customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated understanding their business, their market and them. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when using them effectively. LinkedIn, with more than 100 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool your first meeting in-person can be as effective as your second or third. Using Linkedin to support the sales cycle is absolutely critical for today sales professional.

Product Details

BN ID:	2940013560314
Publisher:	Romeii, LLC
Publication date:	06/11/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	122
File size:	4 MB

About the Author

About Martin Brossman
Martin Brossman has been offering Sales Coaching and Training since he left IBM in 1995 with a focus that integrates web resources to enhance trust and support the Sales Cycle. He was one of the founding RTP members of the United Professional Sales Association (UPSA) and of five international certified and registered sales professional trainers. In August 24, 2009, The American Society for Training & Development (ASTD), the worldís largest professional association dedicated to the training and development field, announced that it has formally acquired the United Professional Sales Association (UPSA). Martin has a deep passion to support ethical sales professional exceed their goals and keep their competitive edge. Since 2006 Martin has been offering LinkedIn training, Social Media for Business and web reputation enhancement skills. He lives in Raleigh, NC with his wife Barbara offering training throughout the state for the Small Business Center of community colleges.

About Greg Hyer
Greg Hyer is the owner of Hyer Media, LLC and several online networking groups such as the Linking the Triangle , Linking D.C. and Linking Charlotte, NC groups on LinkedIn.com. As a local professional networking advocate, Greg organizes networking events and conducts training on social media tools like LinkedIn.com. He applies principles such as pay it forward and spiritual capitalism to help people develop their professional network. His mission is to help professionals strengthen their local networks and become connected within their community. Greg lives in Four Oaks, NC with is wife and four children.