Excerpt:
In a nutshell, link building is getting links to your site/page(s) appear on someone else's site/page. If done correctly, link building allows you to drive tremendous amounts of traffic to your site as well as lets your site rank high in the organic search results.
There are four main things to consider when building links—quantity, quality, relevance, and anchor text.
• Quantity – It's all about getting your links out and having them appear in as many sites/pages as possible. The more, the better of course. This, however, should be done with caution so as not to get one's self branded as a “link spammer”.
• Quality – One should not just go out and drop his/her link on each and every one of the sites/pages he/she finds. Serious consideration should be given to a target site's reputation. Is the site/page a trusted site? Is it considered an authority in the subject matter? A good indicator of this is the site's Page Rank (PR). Another one is whether or not it has other reputable sites linking to it.
• Relevance – This goes hand in hand with “quality”. Is the link relevant to the page/site it is placed on? Is it helpful/useful to the visitors of the site?
• Anchor Text – Using “click here” as an anchor text won't help you as much as “click here for low-priced laptops” would.
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