Mike Bosworth
Brian Carroll "gets" that marketing and sales must have a common definition of a lead and a "sales-ready" lead is a targeted decision maker who is curious how you have helped someone with the same job title in the same industry achieve a goal or solve a problem.
(Mike Bosworth, author of Solution Selling and coauthor of CustomerCentric Selling)
Neil Rackham
If you can't generate a solid flow of good leads, your sales force - and your company - will fail. Yet, for most organizations, lead generation is a hit-or-miss affair. In this well written book you'll find practical and useful tools for building your sales and marketing efforts into a powerful system to generate high quality leads.
(Neil Rackham, author of SPIN Selling)
Philip Kotler Ph.D
Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University
Carroll has provided a very helpful book for companies that are involved in complex sales. Too many marketing departments provide the sales force with a high number of leads but not with a high number of quality leads. Carroll provides many ideas and lists to help companies improve, manage, and measure their lead generation performance. He does an excellent job of describing the use of the major contact tools for lead generation and nurturing.
Anthony Parinello
Read this book and take the complexities out of your lead gen activities!
(Anthony Parinello author, Getting to VITO, the Very Important Top Officer)
Jeffrey J. Fox
Leads are the lifeblood of selling. This book is the lifeblood of lead generation.
(Jeffrey J. Fox, best selling author of Secrets of Great Rainmakers)