Table of Contents
1 Off a Cliff 1
2 The Meatball 9
3 Neutron Jack 14
4 Big Jeff 24
5 The Race 32
6 Make Some Noise 40
7 The Edison Conduit 48
8 Senioritis 55
9 Last Call 61
10 Buying and Selling 66
11 Imagination at Work 71
12 Time to Go Big 80
13 Higher Returns 87
14 Applied Mathematics 90
15 Size Doesn't Matter 98
16 The Screwup 105
17 Enter the Bear 110
18 Paper Jam 114
19 Suspenders on Suspenders 121
20 Circle the Wagons 127
21 Kabletown 132
22 No Other Way 136
23 Green Is Green 141
24 Palate Cleanser 151
25 The Quarry 155
26 New Lieutenant 162
27 Playing Startup 167
28 Cowboys into Farmers 172
29 Project Hubble 177
30 The Chop Shop 181
31 Big Bets 186
32 Dinner in Paris 192
33 One Day in Chicago 197
34 A Modest Proposal 201
35 "We Know What We're Doing" 205
36 Buy High 209
37 The Problem with Owens Hammer 215
38 "I Don't Even Know What Were Selling" 219
39 Jeff's Deal 225
40 Closing Costs 231
41 An Unexpected Guest 234
42 The Candy Factory 238
43 Your People Don't Want It Bad Enough 243
44 Making Adjustments 247
45 Back Bay Deal 251
46 Managing Power 254
47 Unmovable Target 259
48 The New Guy 262
49 Behind the Curtain 267
50 Triage 274
51 Cleaning House 278
52 Conservatively Calculated 284
53 A Reset Year 288
54 A Bill Comes Due 291
55 Asleep at the Switch 297
56 "Managing in a Broader Sense" 301
57 A Midstream Change 304
Epilogue: "Jeff Is a Friend" 313
Acknowledgments 323
Notes 327
Bibliography 341
Index 343
About the Authors 354