Lights, Camera, Madison Avenue: The Golden Age of Advertising

by Robert Naud

Overview

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Product Details

ISBN-13:	9781476622569
Publisher:	McFarland & Company, Inc., Publishers
Publication date:	02/11/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	5 MB
Age Range:	18 Years

About the Author

Robert Naud is a native New Yorker with live television experience at ABC, NBC and CBS and an extensive background in commercial production at McCann-Erickson and Young & Rubicam. He is the founder/director of a commercial production company in New York City and a professor of commercial production at the School of Visual Arts in New York City.
Robert Naud is a native New Yorker with live television experience at ABC, NBC and CBS and an extensive background in commercial production at McCann-Erickson and Young & Rubicam. He is the founder/director of a commercial production company in New York City and a professor of commercial production at the School of Visual Arts in New York City.

Table of Contents

Table of Contents

Preface
1. Midstream in a Career
2. Advertising and Its History
3. Adapting to Financial Change
4. Commercials at Their Best
5. Back at the Dorchester
6. England and Guild Visitors
7. Land’s End and Career Objectives
8. The Edit, Marilyn Monroe and Dina Merrill
9. A Xerox Machine
10. Nepotism 101
11. Scandalous Behavior
12. The Name’s the Game
13. Good Luck in Multiples
14. Lamp Repair
15. Pursuit of Young Viewers and the Moon
16. An Established Producer
17. Farewell to Milkshakes and Ice Cream
18. National Drivers Safety Test
19. Wilshire Boulevard to Cliveden on Thames
20. Filming at the LBJ Ranch
21. Actors’ Revenge and Ravioli
22. The White House Lawn and Applause from the Secret Service
23. A Collection of Thoughts
24. Senta Berger: A Dazzling Beauty
25. Howard Zieff: An Exceptional Talent
26. Weather Permitting
27. See the Nice Man; or, A Talent to Remember
28. Real People and Real Change
29. Back to Modeling—Well, Sorta
30. Look Out How You Use Proud Words
31. Rome and Grindelwald
32. Cars and Midgets in Space; or, Stuck in Beverly Hills
Chapter Notes
Bibliography
Index

Editorial Reviews

this book is the personal story of the author’s career in the world of advertising…he worked for several ad agencies and the three legacy broadcast networks in career dating to the 1960s…producing commercials around the world leads to some wonderful stories concerning people and changing technologies as well…in all, a fun read about an exciting period in the world of advertising”—Communications Booknotes Quarterly.

From the Publisher