Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth

by Atul Minocha

Overview

When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.

Product Details

ISBN-13:	9781544521213
Publisher:	Lioncrest Publishing
Publication date:	07/27/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	212
Sales rank:	885,962
File size:	8 MB