Libraries, Mission, and Marketing

by Linda Wallace

Overview

Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement.

Product Details

ISBN-13:	9780838908679
Publisher:	American Library Association
Publication date:	10/15/2003
Pages:	92
Product dimensions:	6.00(w) x 9.00(h) x 0.22(d)

Editorial Reviews

The author currently serves as a consultant and partner for Library Communication Strategies but for 15 years was director for the American Library Association's Public Information Office. Her brief paperback sets out in just 27 pages of text to inform the reader what is and is not a mission statement-often confused with a vision statement-and then how to market the library's mission statement once it has been established. Unfortunately, in the 45 pages of examples of mission statements that follow, there is no distinction made as to those that are "good" and those that aren't! This guide seems a bit pricey for the content; on the other hand, if you have just been asked to develop a mission statement for your library and/or library system and have no idea how to start, this might prove a useful tool.-B. Susan Brown, Pamunkey Regional Lib., VA Copyright 2004 Reed Business Information.

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