Learning About Ads

by Martha E. H. Rustad

Overview

Advertisements are everywhere! Younger and younger students are exposed to them every day. What do they need to know to evaluate ads? Straightforward text and clear photographs kickstart the media literacy conversation with young readers.

Product Details

ISBN-13:	9781491418307
Publisher:	Capstone Press
Publication date:	01/01/2015
Series:	Media Literacy for Kids Series
Pages:	24
Product dimensions:	11.00(w) x 9.00(h) x 0.31(d)
Lexile:	510L (what's this?)
Age Range:	4 - 8 Years

About the Author

Martha E. H. Rustad is the author of more than three hundred nonfiction children's books, on topics ranging from baby ducks to black holes to ancient Babylon. She lives with her family in Brainerd, Minnesota.

Table of Contents

Ads sell — Ads everywhere — Be aware of ads.

Interviews

Full-color photographs enhance understanding of text, Common Core features of Informational Text, each book includes a hands-on activity related to a specific media literacy topic

Editorial Reviews

04/01/2015
K-Gr 2—Generating a sense of excitement about media literacy while also emphasizing the importance of awareness and safety is a difficult task. This series accomplishes just that. These books introduce young people to the basics of navigating information, from decoding ads to analyzing whether an article uses fact or opinion. The titles feature images of diverse children, well-designed pages, and strong, concise writing that will resonate with kids, though the text in Privacy tends toward the alarmist ("The internet is full of strangers. Everyone can see what is online."). Students are given useful, concrete advice, such as withholding their names and addresses, not telling people where they're going after school, and creating user names that are different than their real names. There are practical activities, such as having kids come up with strong passwords that can't be hacked or guessed. VERDICT A clear-sighted perspective on media that will trigger lively discussion.

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