Learn About SEO

by John Cashman, Marissa Treece (Illustrator)

Overview

Search Engine Optimization (SEO) is something we know is important for a website but can be pretty complicated. In this 31 page ebook, we aim to simplify the complex and let you learn some of the basics of SEO.

In this book you will learn:

1. How search works
2. What a keyword is and why it's important
3. How to create a keyword strategy
4. Why Links are important to you and Google
5. How to do your own SEO audit and fix common problems

This is our first complete guide to SEO and it's some of the tips and tricks we use on our client's sites every day.

Product Details

BN ID:	2940014609180
Publisher:	Digital Firefly Marketing
Publication date:	05/14/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	5 MB

About the Author

John Cashman is a seasoned start-up veteran with over a decade of experience. He has worked in three venture backed start-ups in all phases of digital marketing from website design, to SEO, to Pay-per-click to social meda and web analytics.

Mr. Cashman is currently CEO and President of Digital Firefly Marketing and was recently VP of Product Development at JAGTAG which was sold to Augme Technologies in mid 2011. At JAGTAG he ran the day to day operations including digital marketing efforts and worked with companies such as Nike, Macys, Unilver and Sports Illustrated and agencies such as Ogilvy & Mather, Saatchi & Saatchi and Studio LLC.