Leap: How to Thrive in a World Where Everything Can Be Copied

Leap: How to Thrive in a World Where Everything Can Be Copied

by Howard Yu

Narrated by Feodor Chin

Unabridged — 8 hours, 40 minutes

Leap: How to Thrive in a World Where Everything Can Be Copied

Leap: How to Thrive in a World Where Everything Can Be Copied

by Howard Yu

Narrated by Feodor Chin

Unabridged — 8 hours, 40 minutes

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Overview

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.

Outlasting competition is difficu< doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Editorial Reviews

OCTOBER 2018 - AudioFile

Feodor Chin’s narration is notable for his consistency and confidence as well as his ability to make complex sentences clear. His modulations of tone and intensity always fit the content, in addition to adding color and a touch of drama to this corporate strategy lesson. Howard Yu's sweeping book is about how so many businesses have faded or disappeared over the past 200 years because of their inability to “leap” away from the products, processes, and external infrastructures they were familiar with. From U.S. textiles and Steinway pianos to Big Pharma and the Japanese internet provider WeChat, he cites examples that explain how the winners survived with out-of-the-box thinking. These are big ideas that could impact businesses in almost every sector of the U.S. economy. T.W. © AudioFile 2018, Portland, Maine

From the Publisher

A Strategy + Business Best Business Book of 2018
A Financial Times Best Business Book of the Month
An Inc. Top 10 Best Business Book of 2018
An 800 CEO READ Business Book to Watch in June 2018
Winner of a 2019 Axiom Business Book Award in the Business Intelligence/Innovation category


"Yu's research exemplifies how management theory is rigorously built and improved. He carefully documents how companies in the past have spotted and seized opportunities for growth. I find the case studies compelling and the principles intriguing for all business leaders."
Clayton Christensen, Kim B Clark Professor of Business Administration, Harvard Business School

"Leap shows you how to go about deliberately thinking about adapting your business, and investigates the technological forces at work. Every leader can benefit from the wisdom found in this book."—Jorgen vig Knudstrop, executive chairman, LEGO Brand Group

"Howard Yu argues that, even in a future age of machine intelligence, the human ability to innovate will be the primary factor enabling companies to thrive. His advice will be invaluable to managers and CEOs worldwide."—V.G. Govindarajan, Coxe Distinguished Professor of Management, Tuck School of Business, Dartmouth University, and author of the New York Times bestseller Reverse Innovation

"At a time when big business is challenged by start-ups, when 100-year-old business models have run out of steam, and when your next competitor can come from a totally unrelated industry, Howard Yu offers important guidance on how to reinvent corporations and the need for top leaders to show compassion, pride, solidarity, and vulnerability as organizations embark on the process. The marriage of big data and humanity can fundamentally change business. I can't recommend this book highly enough."—Poul Weihrauch, global president Petcare, Mars Inc.

"As technology's tectonic shifts reshape how companies win, Howard Yu shows the criticality of good management today. In Leap, he's written a valuable guide to help managers prepare their companies for long and successful lives."—Keith Ferrazzi, chairman, Ferrazzi Greenlight and author of New York Times bestsellers Never Eat Alone and Who's Got Your Back

"A deeply thoughtful journey on why human curiosity and creativity matter more, not less, than ever in the new brave world of ubiquitous connectivity and smart machines. And why and how we as leaders need to learn to leap - and not just incrementally extrapolate what we already know."—Jouko Karvinen, Chairman of Finnair

"In a world driven by global competition and constant change, businesses increasingly struggle to achieve long-term success. This book is a unique source of strategic ideas that will enable complex organizations to reinvent themselves and drive sustainable growth."—Urs Rohner, Chairman, Credit Suisse Group

"A truly remarkable book that addresses the fundamental challenge facing managers who seek to sustain growth. Powerful case examples illustrate important concepts drawn from science and sociology as well as business."—Joseph L. Bower, Donald Kirk David Professor, emeritus, Harvard Business School

OCTOBER 2018 - AudioFile

Feodor Chin’s narration is notable for his consistency and confidence as well as his ability to make complex sentences clear. His modulations of tone and intensity always fit the content, in addition to adding color and a touch of drama to this corporate strategy lesson. Howard Yu's sweeping book is about how so many businesses have faded or disappeared over the past 200 years because of their inability to “leap” away from the products, processes, and external infrastructures they were familiar with. From U.S. textiles and Steinway pianos to Big Pharma and the Japanese internet provider WeChat, he cites examples that explain how the winners survived with out-of-the-box thinking. These are big ideas that could impact businesses in almost every sector of the U.S. economy. T.W. © AudioFile 2018, Portland, Maine

Product Details

BN ID: 2940170031702
Publisher: Hachette Audio
Publication date: 06/12/2018
Edition description: Unabridged
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