Lean AI: How Innovative Startups Use Artificial Intelligence to Grow

by Lomit Patel

Overview

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing.

• Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
• Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
• Explore ways to use AI for marketing purposes
• Understand the key metrics for determining the growth of your startup
• Determine the right strategy to foster user acquisition in your company
• Manage the increased complexity and risk inherent in AI projects

Product Details

ISBN-13:	9781492059264
Publisher:	O'Reilly Media, Incorporated
Publication date:	01/30/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
Sales rank:	771,273
File size:	7 MB

About the Author

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. To learn more or to get in touch with Lomit, visit lomitpatel.com.

Table of Contents

Foreword xi

Preface xiii

Part I AI + Growth Marketing = Smart Marketing

Chapter 1 Introduction to Growth Marketing 3

Chapter 2 Why Lean AI? 11

Part II Customer Acquisition 3.0

Chapter 3 What Is Customer Acquisition 3.0? 25

Chapter 4 Manual Versus Automation 31

Chapter 5 Framework of an "Intelligent Machine" 45

Chapter 6 Build Versus Buy 63

Part III What Metrics Matter to You?

Chapter 7 Key Metrics for Startup Growth 73

Chapter 8 Creative Performa nee 81

Chapter 9 Cross-Channel Attribution 91

Part IV Selecting the Right Approach to User Acquisition

Chapter 10 Different User Acquisition Strategies 111

Chapter 11 The Growth Stack 119

Part V Managing Increased Complexity and Risk

Chapter 12 How to Manage Complexity 157

Chapter 13 How to Reduce Risk 165

Chapter 14 Human Versus Machine 173

Part VI The Next Frontier

Chapter 15 Planning for Success 181

Chapter 16 Ongoing Challenges 193

Chapter 17 How to Win Together with AI 201

Index 207