Leadership Brand: Deliver on Your Promise (German)

by David Magellan Horth, Lynn B. Miller, Portia R. Mount

Overview

Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.

Product Details

ISBN-13:	9781604918632
Publisher:	Center for Creative Leadership
Publication date:	04/05/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	40
File size:	1 MB
Language:	German

Table of Contents

What Is a Leadership Brand? 1

Why Your Brand Matters 3

The Link between Brand and the Social Aspects of Leadership 4

How a Leadership Brand Can Work for You—or Against You 5

Defining Your Current Leadership Brand 8

Exercise 1: Developing a Brand Perspective 9

Exercise 2: Bringing a Brand Perspective to Your Career 13

How to Define and Cultivate an Aspirational Brand 14

Grounding Your Aspirational Brand in Authenticity 15

Techniques for Evolving Your Brand 16

Exercise: Linking Your Brand to Your Values 18

How to Reinforce Your Personal Leadership Brand Online 25

Online Brand Building: Tips and Considerations 26

Evolving Your Leadership Brand Throughout Your Career 28

Background 30

Suggested Resources 31