Just Run It!: Running an Exceptional Business Is Easier Than You Think

by Dick Cross

Overview

The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because, according to Dick Cross, author of Just Run It!, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day to day, but the bigger picture of how to achieve business success. After taking dozens of companies from underperforming to high performancing, Cross observed a pattern, out of which he devised a formula for success. Using his Just Run It! formula—which includes the Vision-Strategy-Execution analysis—he is now teaching business owners how to understand their business on "the back of an envelope" and make it exceptional.

Product Details

ISBN-13:	9781937134068
Publisher:	Bibliomotion, Inc.
Publication date:	04/03/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	55 MB
Note:	This product may take a few minutes to download.

About the Author

Dick Cross has worked with underperforming companies for more than 25 years, helping mainstream businesses get “unstuck” to achieve their next level of success. Dick has been the Chairman, CEO, or President at eight of those companies, and has mentored more than 100 CEOs at others. A frequent lecturer, he is the creator of The President’s Course at Harvard’s Executive Program at the Graduate School of Design. Dick spent much of his career in private equity circles, including Fenway Partners, and currently serves on the board of numerous corporate, philanthropic, and civic organizations. His goal is to spread the word that running your business is easier than you think.

Editorial Reviews

Business adviser Cross is a steadfast believer in the power of the American small business. Though half a million new businesses are founded each year, most fail because the founders lack the overarching knowledge of how to run a business. In response, Cross has developed a framework to structure the reader’s thinking about how to tackle this challenge. He takes readers through the four dimensions that describe all businesses (needs, positioning, customers, and competencies), his process of Vision-Strategy-Execution, a business’s natural life cycle, managing funds, and demystifying leadership and management, as well as offering scripts for discussions and negotiations, and tips for instituting values. The result is a dense but remarkably readable game plan for business success. (Apr.)

Publishers Weekly