It's Not Just Cookies: Stories and Recipes from the Tiff's Treats Kitchen

by Tiffany Chen, Leon Chen

Overview

Boy meets girl. Boy falls in love with girl. And, on one fateful December day, girl stands up boy and then bakes him a batch of apology cookies. The rest is history.

Building Tiff’s Treats has been a love story unlike any other for these husband-and-wife entrepreneurs who began a two-person operation from their college apartment and grew it into a business that employs thousands and is worth hundreds of millions of dollars.

Their highly anticipated debut book, It’s Not Just Cookies: Stories & Recipes From The Tiff’s Treats Kitchen, invites readers to experience just how Tiffany standing Leon up on a date led to the pair creating an on-demand, baked-to-order, WARM cookie delivery brand—the first of its kind.

What started as a simple apology with a warm batch of chocolate chip cookies ultimately became a way of connecting people through warm moments.

"We’ve realized that we get a front-row seat to human nature at its best, with cookies as the conduit," Tiffany and Leon say. "And we’re excited to share some of these stories."

They’re also excited to share RECIPES!

For the first time ever, It’s Not Just Cookies is releasing fan-favorite cookie recipes, complete with full-page, full-color photos, so readers can bake Tiff’s Treats at home!

In the book, you’ll also read about the:

• Highs and lows of 20 years of entrepreneurship—while being married to your business partner
• Guiding principles Tiffany and Leon have used to overcome adversity
• Lessons they’ve learned along the way—mostly the hard way
• Inspiration that will help you find your own sweet success.

Early on, Tiff’s Treats co-founders Tiffany and Leon Chen remember being asked the critical question: "What are you going to do, bake cookies for the rest of your life?"

Yes, the answer is absolutely "yes." And so much more.

So, grab a cookie or three, follow Tiffany and Leon’s amazing journey, and create some warm moments of your own!

Product Details

ISBN-13:	9780785242666
Publisher:	Harper Horizon
Publication date:	04/05/2022
Pages:	192
Sales rank:	670,267
Product dimensions:	9.10(w) x 7.10(h) x 0.70(d)

About the Author

Tiffany Chen, president of Tiff’s Treats, graduated with a bachelor of science in advertising from the University of Texas. In 1999, she cofounded the nation’s first warm-cookie delivery company with her then-boyfriend, now-husband Leon Chen. She has spent the past twenty years growing Tiff’s Treats as cofounder and president, and the past seven years as mom to the couple’s twins.

Leon Chen is the cofounder, chairman, and CEO of Tiff’s Treats. Leon has served on several nonprofit boards, including Foster Angels of Central Texas, The Fifty, and the Greater Austin Chamber of Commerce. He is a mentor with SKU, an Austin-based consumer packaged goods incubator, and he sat on the board of directors for Epic, which was acquired by General Mills in 2016.

Table of Contents

Introduction VI

Chapter 1 A Sweet Beginning 1

Chocolate Chip Cookies

Chapter 2 Just a Couple of Losers 17

Cookies & Cream Cookies

Milk Chocolate Toffee Cookies

Chapter 3 Expanding Our Footprint 35

Blueberry Muffin Cookies

Salted Caramel Cookies

Chapter 4 Building a Brand 49

Banana Nut Cookies

S'mores Cookies

Chapter 5 The Tiff's Top Five 63

Red Velvet Cookies

Rocky Road Cookies

Chapter 6 Our Love story 75

Lemon Sugar Cookies

Raspberry Chocolate Cookies

Double Chocolate Mint Cookies

Chapter 7 Working with Your Spouse 89

White Chip Peppermint Cookies

Carrot Cake Cookies with Cream Cheese Frosting

Pumpkin Spice Cookies

Chapter 8 Adding Kids into the Mix 101

Double Chocolate Peanut Butter Cookies

Oatmeal Dark Chocolate Pistachio Cookies

Peanut Butter Chocolate Candy Cookies

Chapter 9 Family Business 117

Pecan Pie Bars

Peanut Butter Chocolate Bars

Salted Caramel Blondie Bars

Billion-Dollar Bars

Chapter 10 Fundraising 133

Red Velvet Cookie Truffles

Chapter 11 Our Baking Evolution 147

Hazelnut Strawberry Thumbprint Cookies

Chocolate Chip Turtle Cookie Cups

Chapter 12 Recipe for Success 163

Lemon Berry Trifle

Molten Lava Cookies

Conclusion 181

Acknowledgments 183

About the Authors 184

Editorial Reviews

12/06/2021

The husband and wife duo behind Texas’s Tiff’s Treats cookie franchise share their recipes for success and some sweets in this exhaustive outing. The Chens (self-proclaimed creators of the warm-cookie delivery industry) begin by charting their company’s origins as a “two-person operation” based in their college apartment in Austin, Tex., and trace how they survived “a gauntlet of misadventures” (floods, financial losses, evictions) to parlay their business into a tech-savvy, mission-based empire with more than 70 stores across the South. Randomly sprinkled throughout are recipes from the company’s vaults—tweaked for home kitchens—including such highlights as their gooey s’mores cookies; cookie spins on classic cakes (such as carrot, molten lava, and red velvet); and their “Trio dessert bar set,” featuring, most notably, their toffee-topped salted caramel blondies. Home bakers will appreciate the no-nonsense tips (use parchment paper, avoid overmixing, know one’s oven), but may find the Chens’ forays into such topics as parenting and glib pointers on how to navigate working with one’s spouse (“first step is to see if your personalities and talents are complementary”) out of place. Nevertheless, those willing to overlook the clumpy narrative will enjoy these simple riffs on classic cookies. (Feb.)

Publishers Weekly