It's Not Business, It's Personal: The 9 Relationship Principles That Power Your Career

It's Not Business, It's Personal: The 9 Relationship Principles That Power Your Career

by Ronna Lichtenberg
It's Not Business, It's Personal: The 9 Relationship Principles That Power Your Career

It's Not Business, It's Personal: The 9 Relationship Principles That Power Your Career

by Ronna Lichtenberg

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Overview

Some people are simply more successful than others are, and we all know that this often has a lot to do with their personal connections. But how do we forge those relationships? In this incisive, entertaining book, Ronna Lichtenberg reveals all. This book will give anyone who wants to be successful in business a concrete edge -- the personal advantage.

Product Details

ISBN-13: 9780786869909
Publisher: Hachette Books
Publication date: 01/01/2002
Sold by: Hachette Digital, Inc.
Format: eBook
Pages: 240
File size: 2 MB
Age Range: 13 - 18 Years

About the Author

Ronna Lichtenberg is a consultant, lecturer, and author of Work Would Be Great If It Weren't for the People. A contributing editor to O The Oprah Magazine, she is president of Clear Peak Communications, a management consulting firm is a frequent contributor to NBC's Weekend Today and Lifetime Live and has been featured on Bloomberg, CNBC, Fox, and ABC, as well as in the pages of The Wall Street Journal and The New York Times.

Read an Excerpt

INTRODUCTION
A few years back I had a very hectic life and an even more hectic work schedule, the pace of which was probably not all that different from yours. Over the previous fifteen years I managed my own real estate investing business, I ran seminars, and I wrote a book on real estate investing. I got into real estate because I didn't know what else to do, and once I was in I never had the time to figure out how to get out.

Eventually I was working sixty hours a week and was seldom able to spend quality time with my family and friends or even to have time on my own to relax and just putter around the house. I rarely took a vacation and almost never thought about how work had taken over my life.

One day, while looking at my to-do lists, I realized how complicated and out of balance my life had become. I decided right then and there that it was time to simplify. I started by getting rid of a lot of the clutter. I streamlined the cooking, the cleaning, the laundry, and the other household routines; I minimized my wardrobe and drastically changed my consumer habits; and I learned how to say no to the demands on my time.

I also cut back my work schedule. It was a step-by-step process, but by working less I found that I was not only more productive, I also had the time to be more creative and to think about what I wanted to do with my life. Over the next several years I saw that it was time to let go of the real estate business completely. It seemed the height of insanity to spend the majority of my time doing something I didn't truly enjoy.

Then, when people started asking me how I had simplified my life, I took the leap and wrote a book about it. That book, Simplify Your Life, became a bestseller. With all the media interviews, the promotional tours, and another book in progress, my work life suddenly had the potential to get complicated all over again. But I was committed to keeping life simple, which I've done. As my writing career developed, I gradually went from my frenetic sixty-hour week to working roughly half that time.

Since then I've come to a new understanding about my life, my work, and my reasons for working. I believed for years that I was working for the money. But I found, as many people have, that money simply isn't reason enough to keep up the grind. I found, as many people are finding, that I'm most productive, most committed, most happy, and most financially rewarded when I love the work I do.

So, contrary to what some may believe, simplifying is not about retreating to a cabin in the woods and leading a dull, inactive existence. Rather, cutting back your hectic work pace gives you the opportunity to make sure that you're doing work you love. If you're not, you can change what you do. Simplifying will also help you create the balance you're seeking in your work life, your family life, and your personal life. Out of that balance you'll have more clarity and enthusiasm to meet your goals. You'll learn how to achieve the success you want without stress and overwork. And simplifying will give you the time to develop a rich and rewarding inner life. Having that inner connection will make it so much easier to move beyond society's demands and expectations about work.

You might have any number of reasons to simplify your work life and any number of goals in mind for doing so.

You may be looking for ways to cut back on the amount of time you work so you'll have time to spend with your family and to do your own puttering around the house. I'll share many ways to free up more time in Parts 1 and 2.

You may love your work but feel that the demands on your time keep you from getting as much done each day as you know you could. In Part 3 I'll show you how to be more productive so you can can cut back on the number of hours you work each week.

You may find that one of the reasons you work so much is that you just can't say no and that inability to set appropriate boundaries keeps you chained to your job. I'll show you some things I've learned about setting boundaries and working effectively with others in Part 4.

You may be intrigued by the idea of simplifying your work life but believe that it's just not possible financially for you to change the way you work. In Part 5 I'll show you how to address the financial issues that may be keeping you locked into a work situation you're not happy with and how to build a new level of financial freedom and security for you and your family.

You may want to restructure your current work by telecommuting, job sharing, arranging a more flexible schedule, or even starting your own business. The opportunities for new ways to work are practically unlimited today. I'll discuss many of these options in Part 6.

You may be tied to outdated ways of thinking about your work and the hours you must spend earning a living, but you should know that there's a whole new world out there now. Just changing the way you think about work will give you a new lease on your work life. You'll find some ways to do that in Part 7.

Though many of the ideas in this book describe office situations, they're relevant for all walks of life. No matter what kind of work you do, you'll find numerous ways to cut back, work more effectively, set appropriate boundaries, become more efficient with your money, and begin to take advantage of the changes that are happening in the workplace.

I invite you to join me in moving with purpose and intention to a simpler work life. This might appear to be a gigantic leap from where you're standing, but once you start the process you'll be able to look back and see that it was really quite a small step. That step is to decide, right now, that you'll do what it takes to keep your work in balance with the rest of your life.

I've been where you are now. I know how challenging it can be to change the way you work. But if I did it — and, as we'll see thousands of others are doing it — you can, too. Come along with me. Let me show you how you can change the way you work so you have more time to live.

ONE

Cutting Back on the Amount of Time You Work

1. Join the Revolution

If you're thinking of cutting back on the amount of time you work, you're not alone. Thousands of American workers are cutting back. After nearly a quarter century of exhausting work schedules, we're coming to our senses and starting to make some changes. A recent Yankelovich poll shows that we're changing how much we work: One in five of us says we've taken a cut in pay to work less. We're changing how we work: Nearly half say we've changed jobs to have more family time. We're changing the way we think about work: Eight out of ten people say we admire someone who puts family before work.

Look around. You probably know people who've cut back their work schedules, who've moved to worker-friendly offices, who've created a more flexible schedule, or who have in one way or another made significant changes in the way they work. Certainly you've read about them. Practically every magazine or newspaper you pick up these days has a story about how people are looking for more balance in their lives and have made the decision to work less. And their numbers are growing every day. The Families and Work Institute reports that in a survey conducted in 1992, 47 percent of the respondents said they wanted to work less; in 1997, 63 percent said they wanted to work less. According to the Trends Research Institute, simplifying will continue to be one of the leading trends of the new millennium.

In addition to the millions of baby boomers who're cutting back, there are millions of GenXers coming into the workplace who've seen their parents burn out working long hours for companies that didn't value their efforts or treated them as a disposable resource. Many of these new workers want to create a more balanced work life than their parents had. I believe there'll soon come a time when our work schedules of the last two decades are seen as a period of temporary cultural insanity.

I invite you to join me and thousands of others in cutting back on the amount of time you work. In this part I'll describe a variety of ways that helped make it possible for me to cut my work schedule from sixty hours a week to roughly thirty. Obviously this didn't happen overnight, and many of the steps I talk about throughout the book helped as well. But freeing up some of the big chunks of time, as I discuss here, is a good place to start.

Copyright ? 2001 Elaine St. James

Table of Contents

Introduction1
Principle 1Always Remember It Pays to Be Personal15
Principle 2Observe the Rules of the Role31
Principle 3Be Fluent in Both Pink and Blue55
Principle 4Choose Your People Like You Choose Your Stocks71
Principle 5Diversify Your Holdings97
Principle 6Don't Waste Time on the Wrong People111
Principle 7Do It Every Day129
Principle 8Give Yourself Time to Win161
Principle 9Do Deals Based on Relationships177
The Promise of Riches199
Acknowledgments205
Cast of Characters207

Interviews

Exclusive Author Essay
Business Is Personal
by Ronna Lichtenberg

Business is personal. We say it shouldn't be personal all the time, particularly when someone we know gets upset. Someone said it to me yesterday, after I got in a small toot over a sudden outbreak of severe bad attitude sprayed in my direction. People also say it isn't personal when you don't get a promotion or a raise, or when you get fired. Usually it's the person who is doing it to you who says, "I'm sorry. It isn't personal." But no one ever says it when it is good news. "Congratulations on that big promotion! Don't take it personally!" Or, "Wow! Way to go on that new piece of business. Don't take it personally."

In some sense, all business is personal. It is a person who hires you. A person who fires you. A person who decides to invest in your firm. A person who has lunch with you to hear your new idea. A person who tells you about an opportunity...or doesn't. A person who makes it possible to get your job done or a person who makes it impossible to get anything done. A person who gives you the feedback you absolutely need to have or who watches while you make a critical error for the lack of it. A person you thought was your friend but who in some ways is also a competitor.

Do these people really matter so much? After all, isn't it enough that we all work so hard and shouldn't it be enough that we get whatever task we are paid to do done, and done correctly? Nope. Getting tasks done right counts. But tasks aren't all there is to work. Very few of us in today's economy can get anything done without the help of a lot of other people. Someone who can answer a question. Someone who knows where the staples are. Someone who has a clue about what to do when the network goes down -- again. Someone who knows the boss will turn purple if you bring up a specific idea. Someone who can tell you that the task you thought so important was, in fact, much less important than one to which you hadn't given a thought.

Now, one problem with people is that there are just too many of them. There isn't time enough in the day to be close to all of them, even if you wanted to, which most of us do not. Figuring out whom to spend your time and energy on -- whom to invest in, as it were -- and how to build trust-based relationships is a skill. A learned skill. Nobody is born knowing this stuff; some of us are just lucky by accident of birth or mentoring to have the chance to learn earlier than others.

My goal in my book It's Not Business, It's Personal is to provide the lesson plan you need to teach yourself those skills -- the skills you need to build relationships that will work for you (instead of against you) in business. The nine principles included in the book give you a system for managing your business relationships in a way that will make you successful. Really successful, meaning not just achieving financial results but a life that is rewarding. To create what Edgar Bronfman, one of the abundantly successful executives I interviewed for the book, called the kind of success you have when you can look in the mirror and like what you see.

To better prepare myself to be a good teacher, I interviewed a lot of tremendously successful people. People like Bernie Marcus, who founded Home Depot; Ogilvy & Mather chairman Shelly Lazarus; the legendary sports agent Leigh Steinberg; Hollywood director Richard Donner and producer Lauren Shuler Donner; entrepreneurs like Christina Carlino and internationally admired CEOs like Bill Pollard. Individuals who are respected as much for the way they build as for the bottom lines they build.

For me, the best part of the book is the interviews and the stories. The unquestionably successful people I interviewed for the book (see my web site, www.askroona.com for details) really connected to the issues in the interview. They were candid, sophisticated, practical, optimistic, and forthcoming.

Early readers have told me that the principles are handy to have, as well. The principles are a way to make explicit the deep assumptions that successfully people employ automatically. They are as simple as reminders to "do it every day" -- to practice on a daily basis your systems for reinforcing relationships -- and as complex as "choose your people like you choose your stocks," with some thoughts on how to evaluate potential value when you start taking your business relationships seriously.

If you want to get a sense of how powerful applying these systems can be, start by taking inventory. Tomorrow, write down the names of everyone you interact with during the course of your workday. Your boss, your colleagues, your buddies in another company, people who sell you things, people you sell things to, people you know from industry groups, or with whom you've done business in the past and so might again in the future. Include every real contact point, including email and vmail. At the end of the day, estimate how much time you spend interacting with these folks. It will be at least a third of your day. For some of you, it will be more than two-thirds of your day. Now take a moment and imagine each of the people on your list as a stock. Is it one you are proud to hold? Can't wait to dump? Bought as a hot tip from a shaky source? Okay, now think about this. Your time and energy is the most limited resource you own. Given that, how effectively do you think you are handling your relationships?

Then think about what it would mean to your days and your life if you could get just a little better. If you could spend more of your time with the people who make your work life richer and more fulfilling, more time on the people who are truly important to your career success, and less time on those who might even be dragging you down. Just this one exercise can make a huge difference in your life, and reading my book will give you a slew more. In the meantime, remember this: When it comes to people who can make a real difference in your business life, make it personal.

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