Isn't That Rich?: Life Among the 1 Percent

by Richard Kirshenbaum, Michael Gross (Foreword by)

Overview

Celebrated ad man Richard Kirshenbaum, the original New York observer, reveals the fashions, foibles, and outrageous extravagances of the private-jet set

Paid friends. Pot dealers draped in Dolce. Divorce settlements that include the Birkins at their current retail price. Air kisses, landing strips, and lounge-chair bribery.

For most of us, the idea of life inside the golden triad of Park Avenue, Sagaponack, and St. Barths is just as exotic as the mysteries of the Bermuda Triangle. Luckily, Richard Kirshenbaum has a VIP pass to the Upper East Side and is willing to share the wealth—of gossip. His New York Observer column on uptown social life provides a fascinating glimpse behind the gilded curtain into the swanky restaurants and eye-popping vacation destinations where the 1 percent gathers.

Isn’t That Rich? features highlights from Kirshenbaum’s monthly column as well as several brand-new essays. From cash-strapped blue bloods willing to trade their good names for a taste of nouveau riche treasure to the fine art of donning a cashmere sweater in Capri, our intrepid correspondent exposes the preoccupations of the posh. His insider sources may be anonymous, but “his up-to-the-minute portrait of today’s 1 percent is both insightful and a joy to read, no matter what tax bracket you’re in.” (Mortimer Zuckerman)

Product Details

ISBN-13:	9781504007320
Publisher:	Open Road Integrated Media, Inc.
Publication date:	06/09/2015
Pages:	210
Product dimensions:	5.20(w) x 7.90(h) x 0.60(d)

About the Author

Richard Kirshenbaum is one of the most exciting personalities in New York City advertising. In 1987, at age twenty-six, he cofounded the Kirshenbaum Bond + Partners agency, which pioneered such innovative concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerrilla marketing. At the time of its sale, KBP was the largest independent ad agency in the United States, with one billion dollars in billing. In 2011 Kirshenbaum launched NSG/SWAT, a high-profile boutique branding agency that works with entrepreneurs and emerging companies. He is also cofounder, with music icon Chris Blackwell, of Blackwell Fine Jamaican Rum.

Kirshenbaum has lectured at Harvard Business School, has appeared on 20/20, was named to Crain’s New York Business’s “40 under Forty” list, was inducted into the Advertising Hall of Fame in 2000, and snagged second place on a list of the top one hundred US entrepreneurs. He is the author of the business book Under the Radar; the relationship guide Closing the Deal, which has been translated into nine languages; the advertising memoir Madboy, an Amazon bestseller; and Isn’t That Rich?, a compilation of essays from his New York Observer column. Kirshenbaum is an accomplished playwright, and his work has been produced by David Mamet’s Atlantic Theater Company. He has also contributed to Us Weekly’s “Fashion Police” feature and has written comedy for the legendary Joan Rivers, among others.

Editorial Reviews

2015-04-05
A New York City-based advertising executive candidly reflects on the tastes, habits, and lifestyles of his superrich Upper East Side acquaintances and their friends. New York has always been a city known for socioeconomic extremes. However, as Kirshenbaum (Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising, 2011, etc.) suggests in this series of revealing essays, it has now become a place where the influence of the richest .01 percent "has spawned an era of excess, entitlement, grandiosity, and outright glitz not seen since the Roaring Twenties." The author begins by examining the dynamics within overprivileged families, where fathers serve as little more than "invisible ATM[s]," parents often find themselves "smoking, popping and snorting" every drug imaginable, and nannies and chauffeurs double as surrogate parents for their employers' delinquent children. Divorce is practically nonexistent, but for economic rather than emotional reasons. As one of Kirshenbaum's informants observes, the only people who gain from marriage breakups are lawyers, who are nothing more than "undertakers for the living." Dating among those who do divorce—and in particular, women—is an exercise in settling for one of three things: "sex, money or a warm body." Friendship is often equally as devoid of feeling as romantic relationships. Kirshenbaum shows how wealthy people often surround themselves with individuals who "provide companionship and offer courtlike flattery" in return for financial gifts and favors. Where personal appearance is concerned, physical perfection isn't merely a quest: it's a way of life. The humor in this book is as understated as it is successful and derives largely from the way Kirshenbaum reports what he sees and hears in the world of the superrich and refrains from judging. Instead, he lets his informants—e.g., the divorced, wealthy businessman who shaves his body hair for his lovers and likens it to giving "consumers what they want"—reveal their foibles and foolishness themselves. A witty, eye-opening collection.

Kirkus Reviews