Paul Johnson
Investing in Financial Research is the most pragmatic, in-depth, and comprehensive hands-on guide for conducting investment research available. Einhorn’s process will deliver insightful, unbiased, and perceptive investment decisions. The book is a straight forward and systematic guide to clarity.
Jesse Eisinger
In an era dominated by algorithms, people have stopped learning how to think for themselves. Cheryl Strauss Einhorn’s Investing in Financial Research is the antidote, providing a system that will train you to analyze and synthetize like the experts.
Albert Luk
Investing in Financial Research is a very thorough, thoughtful and well organized book and a must-read for any serious investment professional. Cheryl's deeply researched content, real world case studies, and tearsheets provide both a practical framework and applicable toolkit for readers to use in their own investment research process. This book is now a staple on my bookshelf. Thank you, Cheryl, for this contribution to the investment community.
Vladimir V. Korobov
Cheryl Einhorn, step by step, takes us through how to apply her highly acclaimed AREA Method to financial research. Investing in Financial Research is exceptional, easy to read, and complete with examples of the method’s applications. While the book’s natural audience is investigative journalists, it will undoubtedly benefit securities analysts and business school students, and should be an essential part of a reference library for accounting, valuation and finance professionals.
David McCombie III
Investing in Financial Research should sit on every investor's bookshelf between Graham's The Intelligent Investor and other seminal finance textbooks. It addresses a key gap in the finance literature, by explaining how to conduct financial research using a structured, replicable process that addresses the incomplete, imperfect, and often biased information we encounter in the 'real world.' I wish I learned this content earlier in my career—All of my employees will be receiving a copy of this book.
Joseph Platt
I have been lucky to witness Cheryl’s work on her AREA method over the last few years. To me, it is a work of genius. Cheryl has literally broken the code on all aspects of critical thinking both left and right brain. Her work is for everyone from young to old. It is enduring and will evolve as more people adopt the AREA Method in their toolbox for thinking. Hats off!
Bill Alpert
Why wasn’t there a book like this when I started out as a stock market sleuth?