Introduction to Digital Media Design: Transferable hacks, skills and tricks

by David Leicester Hardy

Overview

Contemporary digital designers work across programmes, platforms and disciplines, but there's not always enough time to become an expert in everything before having to get stuck in to your next project. This is a hands-on approach to take you through the building blocks, common skills and hacks across all forms of digital design so you understand the fundamentals and can start creating straight away.

Assistant Professor David Leicester Hardy uses his years as a teacher and professional designer to provide exercises, activities and instruction so you can make connections and become familiar with topics from:

- User Experience (UX), User Interface (UI) and Interaction Design (IxD)
- Animation and motion graphics
- Virtual (VR), augmented (AR) and mixed reality

Mirroring the real multidisciplinary approaches of digital designers, this book will help you work fluidly and efficiently, whatever the project.

Product Details

ISBN-13:	9781350104938
Publisher:	Bloomsbury Academic
Publication date:	10/06/2022
Pages:	224
Product dimensions:	7.45(w) x 9.60(h) x 0.65(d)

About the Author

David Leicester Hardy is an assistant professor at James Madison University in Virginia and is a multidisciplinary graphic designer working in web, interactive, print-based, and motion graphics design. With over fifteen years of professional experience, he has worked for advertising agencies, educational institutions, private firms, non-profit institutions, and artists and musicians.

Table of Contents

Introduction: Convergence with Tech, Divergence of Media viii

Chapter 1 User Interface and Digital Design

User interface specifications 2

User interface workflow 19

Activity: UI design exercise 24

Chapter 2 User Experience Design 29

User experience specifications 30

User experience workflow 40

Activity: UX design exercise 50

Chapter 3 Animation and Motion Graphics 59

Key concepts of animation 62

Classic animation principles 68

Prototyping animation 74

Animation workflow 76

Adding tactile qualities 84

Final output and sharing 87

Activity: Animation design exercise 89

Chapter 4 Interaction Design 95

Microinteractions 100

Menus and patterns 109

Touch gestures 118

Prototyping workflow 121

Activity: Interaction design exercise 124

Chapter 5 Design for the Web 135

A brief history of web design 136

Foundations 139

HTML and CSS 156

Measurements 161

Positioning 166

Complex layout 168

Activity: Web design exercise 172

Chapter 6 Emerging Technologies 177

Workflows 180

Designing and prototyping for VR 181

Putting it into practice 184

Designing and prototyping for AR 193

Mixed reality: Prototyping for the final frontier 200

Future considerations 203

Activity: XR design exercise 203

Epilogue 207

Image credits 209

References 210

Index 211