Introduction to Computer Mediated Communication: A Functional Approach / Edition 1

by David Keith Westerman, Nicholas David Bowman, Kenneth A Lachlan

Overview

Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others.

Introduction to Mediated Communication explains and discusses mediated communication through a functional approach - focusing attention on how people use computer technology to accomplish their communication functions.

Rather than focus on the nature of the medium itself and what sets it apart from more “traditional” media, Introduction to Computer Mediated Communication focuses on what functions people use technology for, and how people use technology to accomplish their multiple communication goals. By focusing on functions rather than channels, the publication provides instruction into the reason people use media, rather than simply discussing various technological products that will soon be outdated.

Introduction to Computer Mediated Communication by David Westerman, Nicholas David Bowman, and Ken Lachlan:

• Focuses on the degree to which new media technologies now permeate all aspects of human communication, blurring traditional distinctions between mass, interpersonal, organizational, and health communication realms.
• Analyzes how technology is used to satisfy four major reasons for communication in general: informational goals, relational goals, persuasive goals, and entertainment goals.
• Includes a regularly updated website to discuss the evolving technology. The website includes links to growing social media applications, discussions, videos, and more. And in true Web 2.0 fashion, the authors will even encourage students to participate early and often.
• Features Computer Mediated Communication in Action vignettes that apply concepts to real life scenarios and cases.

Product Details

ISBN-13:	9780757598227
Publisher:	Kendall/Hunt Publishing Company
Publication date:	07/14/2014
Edition description:	Older Edition
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Introduction?

About the Authors?

Chapter 1?What Is (Mediated) Communication??

What Is Communication??

Components of Communication?

Mass Mediated Communication?

Interpersonal Communication?

Changes in Technology Highlight Changes in Lines of Delineation?

Changes in Mediated Communication?

Moving toward MC?

So What Is MC??

Key Terms?

References?

Chapter 2?What Is the Internet??

What Is the Internet?

Who Runs the Internet??

The Internet as a Social Space?

Web 2.0?

Key Terms?

References?

Chapter 3?Media as Tools?

Natural-Born Cyborgs?

Using Our Tools?

Face to Face: Standard??

Key Terms?

References?

Chapter 4?Information Literacy in the Digital Age?

Information Literacy?

Centrality of Information Literacy in the Workplace?

Digital Divides and Knowledge Gaps?

The Power of Numbers?

The Lesson of Wikipedia?

Critical Thinking Basics?

Conclusion?

Key Terms?

References?

Chapter 5?News?

What Is News??

Timeliness?

Prominence?

Proximity?

Consequence?

Human Interest?

Earliest Sources of News?

Jacksonian Democracy and the Birth of Objectivity?

News and the Electronic Age?

Broadcast versus Narrowcast versus Tailoring?

Narrowcasting and Editorializing

Social Media—Are We All Media??

Citizen Journalism?

Theories of Information Effects?

Agenda Setting Theory?

Exemplification Theory?

Framing Theory?

Key Terms?

References?

Chapter 6?Media as Educators?

Mr. Rogers and the Big Bird: Learning through Television?

Cognitive Learning?

Affective Learning?

Social Learning Theory?

Video Games and Learning?

Distributed Learning

Social Media and Learning?

Facebook in the Classroom?

Massive Open Online Courses?

Key Terms?

References?

Chapter 7?Relationships in a Digital Age?

We Are a Social Species?

Online Interaction: Boon or Bane??

Social Network(ing) Sites?

Deceiving Others Online?

Presence: At the Heart of MC??

Why So Much Interaction??

Key Terms?

References?

Chapter 8?Falling in Love (or Like) Through Technology?

Do We Want to Touch Everyone We See??

Building Bridges and Creating Bonds?

What Is Social Networking??

Social Network Structures?

Rules of Social Networks?

Connection versus Influence?

Networked Individualism

Building Closeness Online?

Social Information Processing Theory?

Key Terms?

References?

Chapter 9?Persuasion?

Dual Process Models?

Behavioral Intention Approaches?

Modeling Approaches?

Exemplification?

Conclusions?

Key Terms?

References?

Chapter 10?Advertising?

Traditional Advertising Conventions?

Facebook and Social Media Advertising?

Social Media and Big Data?

Multimedia Campaigning?

Conclusions?

Key Terms

References?

Chapter 11?Campaigning?

Campaigns?

Public Health and Social Marketing

Relative Effectiveness?

Social Marketing Works When You Are (Kind of) Scared?

Narrowcasting for Those Interested?

Introducing Fear, But Controlling Danger?

Future of Campaigns?

Conclusion?

Key Terms?

References?

Chapter 12?Entertainment in the Digital Age?

What Is Entertainment??

A History of (Mediated) Entertainment?

Digitization and New Media?

Compression?

Conversion?

Convergence?

Digital Entertainment and Interactivity?

Interactivity and Entertainment?

Copyright Law in the Digital Age?

Mobile Entertainment—Entertainment on Demand?

Key Terms

References?

Chapter 13?Uses and Effects of Digital Entertainment?

History of Media Effects Research?

The “Magic Bullet” Paradigm: 1900s to 1940s?

The “Paper Tiger” Paradigm: 1940s to 1960s?

Powerful, But Limited: 1960s to Today?

Antisocial Effects?

Violence?

Violence and Interactivity?

Sex, Offline and Online?

Sex and New Media?

Other Antisocial Media Effects?

Pro-Social Effects?

Health Influences?

Meaningful Media Experiences?

Key Terms?

References?

Epilogue: The Future of MC?

Glossary?

Index