Into the Value Zone: Gaining and Sustaining Competitive Advantage

Into the Value Zone: Gaining and Sustaining Competitive Advantage

by Ron Wood
ISBN-10:
0761840192
ISBN-13:
9780761840190
Pub. Date:
03/27/2008
Publisher:
University Press of America
ISBN-10:
0761840192
ISBN-13:
9780761840190
Pub. Date:
03/27/2008
Publisher:
University Press of America
Into the Value Zone: Gaining and Sustaining Competitive Advantage

Into the Value Zone: Gaining and Sustaining Competitive Advantage

by Ron Wood

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Overview

Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture.

Product Details

ISBN-13: 9780761840190
Publisher: University Press of America
Publication date: 03/27/2008
Pages: 220
Product dimensions: 6.30(w) x 9.42(h) x 0.83(d)

About the Author

Ron Wood is a Professor in the School of Management at Marist College, New York. Professor Wood has worked or consulted for firms, such as IBM, RWD Technologies, GE, and Johnson and Johnson. He has over thirty years of experience in strategic management, research and analysis, and management training.

Table of Contents

Chapter 1 A New Approach for Business Analysis
Chapter 2 Sustaining Your Performance in the Value Zone
Chapter 3 The Value Zone Hall of Fame
Chapter 4 The Interconnectivity of the Elements of the Value Zone
Chapter 5 Leadership—The Heart of the Value Zone
Chapter 6 Building and Sustaining an Enduring Culture
Chapter 7 Sustaining Profitable Growth
Chapter 8 Continuous Expansion into New Markets
Chapter 9 Creative and Imaginative Innovation
Chapter 10 Building and Sustaining Efficient Business
Chapter 11 Building and Sustaining Quality in Products and Services
Chapter 12 Gain and Sustain Competitive Advantage
Chapter 13 Conclusion
Part 14 Appendix: Thomson Financial 25 Yr. Income Statement
Part 15 Index
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