Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
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Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
109.99
In Stock
5
1
Internet Marketing and Big Data Exploitation
287Internet Marketing and Big Data Exploitation
287
109.99
In Stock
Product Details
ISBN-13: | 9781137488947 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 02/10/2015 |
Edition description: | 2015 |
Pages: | 287 |
Product dimensions: | 5.51(w) x 8.50(h) x 0.03(d) |
About the Author
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