International Strategic Management: Challenges And Opportunities / Edition 1

by Franklin R. Root, Kanoknart Visudtibhan

Overview

Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.

Product Details

ISBN-13:	9780844816661
Publisher:	Taylor & Francis
Publication date:	05/01/1992
Series:	International Business and Trade Series
Edition description:	New Edition
Pages:	268
Product dimensions:	7.00(w) x 10.00(h) x (d)

About the Author

Franklin R. Root University of Pennsylvania, Kanoknart Visudtibhan The George Washington University.

Table of Contents

Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.