This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
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- Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
- Examines the need to structure the whole business organisation in the right way and make international marketing effective
- Discusses the importance of communication and control
Throughout case studies are used to highlight particular issues.
International Marketing (RLE International Business): Strategy and Management
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
- Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
- Examines the need to structure the whole business organisation in the right way and make international marketing effective
- Discusses the importance of communication and control
Throughout case studies are used to highlight particular issues.
58.99
In Stock
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International Marketing (RLE International Business): Strategy and Management
4International Marketing (RLE International Business): Strategy and Management
4Paperback(Reprint)
$58.99
58.99
In Stock
Product Details
ISBN-13: | 9780415752022 |
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Publisher: | Taylor & Francis |
Publication date: | 03/21/2014 |
Series: | Routledge Library Editions: International Business |
Edition description: | Reprint |
Pages: | 4 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |
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