International Code of Marketing of Breast-Milk Substitutes

by World Health Organization

Overview

Presents a code developed jointly by WHO and UNICEF for the marketing of breast-milk substitutes. The code applies to the marketing of breast-milk substitutes including infant formula and other milk products foods and beverages including bottle-fed complementary foods when marketed or otherwise represented to be suitable for use as a partial or total replacement of breast milk. The code deals in successive articles with information and education needs concerning the feeding of infants advertising or other forms of promotion to the general public and standards for product labeling and quality.

Product Details

ISBN-13:	9789241541602
Publisher:	World Health Organization
Publication date:	01/01/1981
Series:	Nonserial Publications Series
Pages:	36
Product dimensions:	6.00(w) x 8.50(h) x 0.10(d)

About the Author

World Health Organization is a Specialized Agency of the United Nations, charged to act as the world's directing and coordinating authority on questions of human health. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries, and monitoring and assessing health trends.

Editorial Reviews

"[H]as brought to the forefront of public professional and political attention the significance of breast feeding and the need for appropriate programs to promote this fundamental biological activity. These need to include a substantial code to monitor the activities of the formula industry to avoid unaffordable formulas being thrust with modern high pressure marketing tactics at uninformed unsophisticated populations where environmental hygiene and poverty make their correct utilization impossible."

The American Journal of Tropical Medicine and Hygiene

"[H]as brought to the forefront of public professional and political attention the significance of breast feeding and the need for appropriate programs to promote this fundamental biological activity. These need to include a substantial code to monitor the activities of the formula industry to avoid unaffordable formulas being thrust with modern high pressure marketing tactics at uninformed unsophisticated populations where environmental hygiene and poverty make their correct utilization impossible."

From the Publisher