INTERNATIONAL BUSINESS: TEXT AND CASES

by SANJAY MISRA, P. K. YADAV

Overview

More and more companies are spreading their business to markets abroad (for example, Tata Consultancy Services and Infosys Technologies spreading their business to USA and elsewhere) or acquiring new companies (for instance, Tata acquiring the Corus and the Land Rover and Jaguar, or reversely, Vodafone acquiring Hutch). International business, therefore, has become such an important area of study for students of management and commerce. This comprehensive and easy-to-read text tries to lay bare the ramifications and complexities of international business. Divided into six sections, the book provides a harmonious blend of concepts and applications of international business. What distinguishes the text is the emphasis it lays on the Indian cases and the Indian scenario through the provision of many cases and illustrative examples. However, the book goes beyond the Indian context by giving international cases, thus imbuing the text with a global business flavour.

Product Details

ISBN-13:	9788120336520
Publisher:	PHI Learning
Publication date:	01/30/2009
Sold by:	Barnes & Noble
Format:	eBook
File size:	4 MB

About the Author

<TABLE border=0 width="100%"><TBODY><TR><TD class=subheading vAlign=top noWrap><B>Author Name</B>&nbsp;</TD><TD class=normal>MISRA, SANJAY &nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>About Author</B>&nbsp;</TD><TD class=normal>SANJAY MISRA, Ph.D., is with the Department of Business Administration, MJP Rohilkhand University, Bareilly (UP). Dr. Misra is a life member of the All India Commerce Association and North India Management Association, and has published many articles in reputed journals.&nbsp;</TD></TR><TR><TD>&nbsp;</TD><TD>&nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>Author Name</B>&nbsp;</TD><TD class=normal>YADAV, P. K. &nbsp;</TD></TR><TR><TD class=subheading vAlign=top noWrap><B>About Author</B>&nbsp;</TD><TD class=normal>P.K. YADAV, Ph.D., is Pro-Vice-Chancellor and Head, Department of Busi-ness Administration, Faculty of Management, MJP Rohilkhand University, Bareilly. Professor Yadav has published 75 research papers in national and international journals, and has participated in about 100 conferences.&nbsp;</TD></TR></TBODY></TABLE>

Table of Contents

Preface • Acknowledgements
Part 1 INTRODUCTION
1. International Business: An Overview
Part 2 INTERNATIONAL BUSINESS ENVIRONMENT
2. International Cultural Environment
3. International Political Environment
4. International Economic Environment
Part 3 TRADE PART AND INVESTMENT
5. International Trade Theory
6. The Political Economy of International Trade
7. Regional Economic Integration
8. Foreign Direct Investment
Part 4 MONETARY SYSTEM
9. Foreign Exchange Market
10. International Monetary System
Part 5 STRATEGY AND STRUCTURE
11. The Strategy of International Business
12. The Organization Strategy of International Business
Part 6 BUSINESS OPERATIONS
13. International Production
14. International Marketing
15. International Human Resource Management
16. International Financial Management
Index