International Business Case Studies For the Multicultural Marketplace

by Robert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.

Overview

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

Product Details

ISBN-13:	9781136012655
Publisher:	Taylor & Francis
Publication date:	01/11/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	416
File size:	3 MB

About the Author

Robert T. Moran, David O. Braaten, John E. Walsh

Table of Contents

Global Strategic Alliances; Chapter 1 The New China Hotel in Beijing, Yuen Ching, Karen Lee, Su-ging Wang; Chapter 2 Tentative Withdrawal from a Joint Venture, John E. Walsh; Chapter 3 Confronting Globalization, C. Roe Goddard; Chapter 4 The Potato Business, Mitja I. Tav?ar; Chapter 5 Nissan United Kingdom, Ltd., John E. Walsh; Chapter 6 Strategic Alliance in India, Victoria R. Whiting, Kathleen K. Reardon; Chapter 7 Westel (A), C. Thomas Howard, Robert P. McGowan; Chapter 8 Westel (B), C. Thomas Howard; Chapter 9 International Gateway Company, Ltd., C. Thomas Howard, Robert P. McGowan; Chapter 10 Beijing Jeep Corporation, Mary B. Teagarden, Mary Ann Von Glinow; Chapter 11 Orient—U.S. Leasing Corporation, Arvind Bhambri, Jhon Davis, David O. Braaten; Chapter 12 Kuwaiti/Chinese Business Partnership, Youming Ye; Globalization; Chapter 13 International Espionage at IBM Hitachi, Ltd., John E. Walsh; Chapter 14 Motorola Analog Division, Ralph Krueger, Corinne Pfund; Chapter 15 Opening a Closed City, Joseph N. Lombardo; International Business Negotiations; Chapter 16 Confrontation or Collaboration, Robert T. Moran; Chapter 17 AT&T, Cheryl Johnson, Carolyn S. Younker; Chapter 18 Litigation Isn’t the Japanese Way, GoldmanAlan; Chapter 19 Testing Solar Stoves in Mexico, HendrickSerrie; Chapter 20 The Alpaca Industry of Peru, John E.Walsh; Chapter 21 Motorola’s Attempts to Increase Market Share and Profits in Japan, John E. Walsh, William P. Coon; Chapter 22 Client Development in Japan, John Zerio, Bert K. Tsutakawa; Chapter 23 Anheuser-Busch (A), John E. Walsh, William P. Coon; Chapter 24 Anheuser-Busch (B), John E. Walsh, William P. Coon; International Management; Chapter 25 Cross-Cultural Collaboration at EUROSYS, Robert T. Moran, John Kerschen, Geke Rosier, Jacqueline Wagner; Chapter 26 Between a Rock and a Hard Place, Julian H. Allen, Gerald Parkhouse; Chapter 27 SSA Mexicana, David O. Braaten; Chapter 28 Motorola, Inc., CPSTG, David O. Braaten, John P. Millikin; Chapter 29 Merck & Company, Inc., Stephanie Weiss, David Bollier; Chapter 30 Selling Development to Somalia, John D. Irons, Anne-Lise Quinn; Managing a Culturally Diverse Work Force; Chapter 31 Managing a Culturally Diverse Work Force in a Southern African Gold Mine, Jeffrey Ovian; Chapter 32 Managing a Diverse Work Force in Indonesia, John E. Walsh; Chapter 33 Banking on Diversity, David O. Braaten; Chapter 34 The Maquiladora Industry and Mexican Unions, John Passé-Smith, Edward J. Williams; International Service Excellence; Chapter 35 A Quality Implementation Case, Jason S. Schweizer, Suresh Balan; Chapter 36 Service Excellence in the Travel Industry, Robert T. Moran, Georgi Vicari;