Table of Contents
Contributors ix
1 Introduction Sigrid Norris Carmen Daniela Maier 1
I Multimodal theory and methodology: How are they developed?
2 From mediated discourse and nexus analysis to geosemiotics: A personal account Suzie Wong Scollon 7
3 Developing multimodal (inter)action analysis: A personal account Sigrid Norris 13
4 About images and multimodality: A personal account Theo Van Leeuwen 19
5 Developing a GeM (genre and multimodality) model John Bateman 25
II Multimodal theory and methodology: What are their facets?
6 Mediated discourse analysis Rodney Jones 39
7 Nexus analysis Yuling Pan 53
8 Geosemiotics: Discourses in place Najma Al Zydjaly 63
9 Introduction to multimodal (interaction analysis Jesse Pirini 77
10 Multimodal analysis of new corporate genres Carmen Daniela Maier 93
11 Multimodal genre analysis Tuomo Hiippala 111
III Conducting multimodal research
12 Multimodal approaches Carey Jewitt 127
13 Systemic functional multimodal discourse analysis Kay O'Halloran Victor Lim Fei 137
14 Multimodal transcription: A case study Jeff Bezemer 155
15 How-to-analyze webpages Emilia Djonov John Knox 171
16 A participatory approach to 'analysing' visual data: Involving practitioners in visual feedback Rick ledema 195
17 Collecting video data: Role of the researcher Sigrid Norris Jarret Geenen Thomas Metten Jesse Pirini 213
18 Studying social actors: Some thoughts on ethics Jesse Pirini Sigrid Norris Jarret Geenen Tui Matelau 233
IV Sample analyses
19 Mediation as interrelationship: Example as kitesurfing Jarret Geenen 245
20 Vertical identity production and Maori identity Tui Matelau 255
21 The Matrix phenomenon Arianna Moriani 267
22 Typography Hartmut Stöckl 281
23 Multimodal constructions of factuality and authenticity in TV-news bulletins Sabine Tan 297
24 Facebook: A multimodal discourse analysis of (semi-)automated communicative modes Volker Eisenlauer 311
25 3-D realisation of discourse: The case of war monuments Gill Abousnnouga David Machin 323
26 Multimodality and space exploration: Communicative space in action Paul White 335
27 Mediated discourse analysis, 'embodied learning' and emerging social and professional identities Ingrid de Saint-Georges 347
28 Comic books Maria Jesus Pinar 357
29 Multimodality in literature: An analysis of Jonathan Safran Foer's A Primer for the Punctuation of Heart Disease Alison Gibbons 371
30 Concluding remarks Sigrid Norris Carmen Daniela Maier 381
Glossary 383
Index 399
