This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.
Integriertes Marketing-, Vertriebs- und Kundenmanagement
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.
56.0
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Integriertes Marketing-, Vertriebs- und Kundenmanagement
220Integriertes Marketing-, Vertriebs- und Kundenmanagement
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Product Details
ISBN-13: | 9783110369410 |
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Publisher: | De Gruyter |
Publication date: | 04/02/2014 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 220 |
File size: | 7 MB |
Age Range: | 18 Years |
Language: | German |
About the Author
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