Integriertes Marketing-, Vertriebs- und Kundenmanagement

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.

"1121958137"
Integriertes Marketing-, Vertriebs- und Kundenmanagement

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.

56.0 In Stock
Integriertes Marketing-, Vertriebs- und Kundenmanagement

Integriertes Marketing-, Vertriebs- und Kundenmanagement

by Richard Hofmaier
Integriertes Marketing-, Vertriebs- und Kundenmanagement

Integriertes Marketing-, Vertriebs- und Kundenmanagement

by Richard Hofmaier

eBook

$56.00 

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Overview

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.


Product Details

ISBN-13: 9783110369410
Publisher: De Gruyter
Publication date: 04/02/2014
Sold by: Barnes & Noble
Format: eBook
Pages: 220
File size: 7 MB
Age Range: 18 Years
Language: German

About the Author

Prof. Dr. Richard Hofmaier (Hochschule für Angewandte Wissenschaften München/University of San Diego)

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