Instagram For Business For Dummies

by Jenn Herman, Eric Butow, Corey Walker

Overview

Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

• Set up your account, profile, and analytics
• Upload content and get smart with IG Stories and live video
• Build and target paid advertising
• Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Product Details

ISBN-13:	9781119696629
Publisher:	Wiley
Publication date:	12/21/2020
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	368
Sales rank:	850,119
File size:	60 MB
Note:	This product may take a few minutes to download.

About the Author

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

Corey Walker is a marketing strategist and owner of The Marketing Specialist.

Table of Contents

Introduction 1

Part 1: Creating Your Profile 5

Chapter 1: Installing Instagram 7

Chapter 2: Setting Up Your Profile 21

Chapter 3: Hitting Your Target Audience 35

Part 2: Creating Your Narrative 49

Chapter 4: Taking and Posting Great Photos 51

Chapter 5: Recording and Posting Great Videos 69

Part 3: Interacting with Others 79

Chapter 6: Finding People to Follow 81

Chapter 7: Sharing and Commenting on Posts 95

Chapter 8: Direct Messaging with Ease 107

Chapter 9: Wielding the Power of the Hashtag 123

Part 4: Extending Your Reach with Ads 137

Chapter 10: Planning a Winning Ad 139

Chapter 11: Creating an Effective Instagram Ad 151

Chapter 12: Creating a Winning Contest 169

Chapter 13: Connecting Your Marketing Dots 183

Part 5: Using Instagram Stories as Another Avenue 199

Chapter 14: Sharing with Instagram Stories 201

Chapter 15: Making Your Story More Fun 215

Chapter 16: Sharing Your Stories in New Ways 235

Chapter 17: Using Highlights to Keep Stories Longer 249

Chapter 18: Going Live on Instagram 257

Part 6: Creating Content on IGTV 265

Chapter 19: Learning How IGTV Works 267

Chapter 20: Claiming Your Stake on IGTV 273

Part 7: Why Isn’t This Working? 281

Chapter 21: Insta-Diagnosing Instagram 283

Chapter 22: Insta-Help is on the Way 299

Part 8: The Part of Tens 311

Chapter 23: Ten Brands Killing It on Instagram 313

Chapter 24: Ten Places to Find Inspiration 325

Index 337