Inside Steve's Brain

Inside Steve's Brain

by Leander Kahney


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One of USA Today's Best Business Books of 2008-now updated with a new chapter

It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.

This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.

Product Details

ISBN-13: 9781591845515
Publisher: Penguin Publishing Group
Publication date: 02/15/2012
Pages: 320
Product dimensions: 5.00(w) x 7.00(h) x 1.00(d)
Age Range: 18 Years

About the Author

Leander Kahney is the news editor for and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.

Table of Contents

Acknowledgments vi

Introduction 1

1 Focus: How Saying "No" Saved Apple 15

2 Despotism: Apple's One-Man Focus Group 44

3 Perfectionism: Product Design and the Pursuit of Excellence 66

4 Elitism: Hire Only A Players, Fire the Bozos 104

5 Passion: Putting a Ding in the Universe 145

6 Inventive Spirit: Where Does the Innovation Come From? 169

7 Case Study: How It All Came Together with the iPod 216

8 Total Control: The Whole Widget 233

9 Steve Jobs's Battle with Cancer 261

Notes 295

Index 307

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