Table of Contents
Editors and Contributors
Preface
Acknowledgements
Introduction
1. Magazine publishing innovation: The ‘drivers’ and implications of technology - Simon Das
2. A short history of British consumer magazine publishing - Christine Stam
3. UK magazine publishing: Innovation as necessity - David Stam
4. Managing innovation: The three ‘Ps’ of creativity and commercialisation - Simon Das
5. The advertising revolution: Past, present and future - Helen Powell
6. Magazine publishing in a global world - Andrew Blake
7. Diversity in magazines: Time to turn over a new leaf? - Andrew Blake and Simon Das
8. Independent thinking - David Stam
Index