Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams.

For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through careful leadership development, typically achieved through career management and coaching. Innovation leaders also need to stay on board and it is the responsibility of the top management team to create an attractive climate to develop and keep its innovation leaders.

There are plenty of books that deal with innovation, or with new product development, or with leadership; this is different in its focus on the specifics of innovation leadership – that particular form of leadership that stimulates and sustains innovation.

This book maps the broad territory of innovation leadership and contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between ‘front end’ and ‘back end’ innovation leaders; the concept of aligning leadership styles with strategy; and the chain of leadership concept.

Combining practice-based and empirical research-based observations with simple conceptual frameworks, illustrated by many company examples and case stories from a broad range of industries in the US and Europe, this is a systematic presentation of innovation drivers and their implications in terms of what leaders need to do to make it work.

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Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams.

For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through careful leadership development, typically achieved through career management and coaching. Innovation leaders also need to stay on board and it is the responsibility of the top management team to create an attractive climate to develop and keep its innovation leaders.

There are plenty of books that deal with innovation, or with new product development, or with leadership; this is different in its focus on the specifics of innovation leadership – that particular form of leadership that stimulates and sustains innovation.

This book maps the broad territory of innovation leadership and contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between ‘front end’ and ‘back end’ innovation leaders; the concept of aligning leadership styles with strategy; and the chain of leadership concept.

Combining practice-based and empirical research-based observations with simple conceptual frameworks, illustrated by many company examples and case stories from a broad range of industries in the US and Europe, this is a systematic presentation of innovation drivers and their implications in terms of what leaders need to do to make it work.

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Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

by Jean-Philippe Deschamps
Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

by Jean-Philippe Deschamps

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Overview

Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams.

For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through careful leadership development, typically achieved through career management and coaching. Innovation leaders also need to stay on board and it is the responsibility of the top management team to create an attractive climate to develop and keep its innovation leaders.

There are plenty of books that deal with innovation, or with new product development, or with leadership; this is different in its focus on the specifics of innovation leadership – that particular form of leadership that stimulates and sustains innovation.

This book maps the broad territory of innovation leadership and contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between ‘front end’ and ‘back end’ innovation leaders; the concept of aligning leadership styles with strategy; and the chain of leadership concept.

Combining practice-based and empirical research-based observations with simple conceptual frameworks, illustrated by many company examples and case stories from a broad range of industries in the US and Europe, this is a systematic presentation of innovation drivers and their implications in terms of what leaders need to do to make it work.


Product Details

ISBN-13: 9780470687352
Publisher: Wiley
Publication date: 08/25/2009
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 456
File size: 1 MB

About the Author

Jean-Philippe Deschamps is an innovation management practitioner with 40 years of international consulting experience. At IMD, which he joined in 1996 as professor of technology and innovation management, he focuses his research, consulting and teaching on the role of leaders in innovation. Before IMD, he was a vice president and practice leader with consulting firm Arthur D. Little. He co-authored the best-selling book Product Juggernauts: How Companies Generate Streams of Market Winners (Harvard Business School Press) and has given seminars and lectures throughout the world, including twice at the World Economic Forum in Davos. He graduated from HEC, INSEAD and Harvard Business School.

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Table of Contents


Preface: Mapping the Innovation Leadership Territory     xiii
Acknowledgments     xix
Defining and Characterizing Innovation Leaders     1
A Special Form of Leadership for Innovation?     3
The Leadership Factor     4
Facing the Innovation Imperatives     8
Defining and Characterizing Innovation     16
Innovation Leaders: A Different Breed?     19
Mapping our Journey     21
What's Special About Innovation Leaders?     29
Innovation Leaders Share Six Attributes     29
Innovation Leaders Tend to Focus on a Stage of Innovation     43
Innovation Leaders Work on Process and Culture     48
Stimulating Bottom-Up Innovation     55
Encouraging Bottom-up Innovation: Classic Approaches     56
Building an Innovation Culture: Four Drivers     69
Steering Innovation Top Down     93
Seeing Innovation as a Competitive Necessity     94
Setting up a Process, Governance System and Organizational Mechanisms     102
Mobilizing People on Innovation-Enhancing Campaigns     116
Getting Involved in Innovation Searches and Projects     125
Appointing an Innovation Conductor     133
CTO or CIO?     134
The First Mission of CTOs: Technological Innovation     135
The Changing Role of CTOs: From Managing to Leading     143
The Emerging Role of Corporate Entrepreneur     155
Facing the Challenge as Part of the Top Executive Team     157
The Leadership Imperatives of Innovation Strategies     163
Recognizing the Leadership Imperatives of Your Innovation Strategy     165
Formulating an Innovation Strategy     167
Aligning Your Management Efforts with Your Strategy     175
Activating Specific Change Levers to Support Your Strategy     189
Leading the Development of New/Improved Products or Services Required: Team Sports Coaches to Foster Innovation Discipline     197
Innovation Leaders as Tough Team Sports Coaches     199
Straightening Out Medtronic's Innovation Process     205
Limits of the 'Team Sports Coach' Leader     215
Leading the Creation of a Totally New Product or Service Category Required: No-Nonsense Sponsors to Steer the New Venture     225
Innovation Leaders as No-nonsense Sponsors     226
New Business Creation at Tetra Pak: Reinventing the Food Can     232
Evolving Leadership Imperatives in New Business Creation     246
Leading the Creation of a Totally New Business System or Model Required: Pragmatic Architects to Put All System Elements in Place     261
Innovation Leaders as Visionary but Pragmatic Architects     263
TiVo: A Business System/Model Innovation     268
Lessons from the TiVo Story     284
Leading the Development of New/Improved Customer Solutions Required: Conductors to Deliver an Enhanced Customer Experience     293
Innovation Leaders as Orchestra Conductors     295
Senseo: An Innovative Customer Solution     299
Building and Leading an Innovation-Focused Partnership     317
Developing a Cadre of Innovation Leaders     327
Building an Innovation Leadership Environment: The Logitech Case     329
Logitech: Ordinary or Extraordinary Company?     330
Logitech's Innovation-stimulating Drivers     335
Logitech's Innovation-enhancing Culture and Values     339
Logitech's Pragmatic and Effective Innovation Process     348
Logitech's Future Challenges     355
Attracting, Developing and Keeping Innovation Leaders     359
Assessing Your Innovation Leadership Resources     360
Selecting and Hiring Innovation Leaders     365
Developing Innovation Leaders     371
Retaining Innovation Leaders     376
Innovation Leadership in a Nutshell     377
Innovation in Leadership and Organizational Culture Models     381
Guidelines for Using the Ideo Video for 'Idea Management' Training     387
Factors Affecting the Innovation Climate of a Company     397
Index     407
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