Info-Marketing Money Machine

by Robert Skrob

Overview

The difference between info-marketing businesses that are long-term successes and others that are shooting stars that start out bright but fade into the night sky!

"I produced this book because I'm fed up with seeing so many people struggle with individual tactics and never create a real business."

Product Details

BN ID:	2940012283382
Publisher:	Information Marketing Association, Inc.
Publication date:	02/01/2011
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

Robert Skrob started his first business when he was 23 years old. He's a "serial entrepreneur" who has owned businesses with as many as 21 employees. Today, while his company Membership Services Inc. employs six, he also owns several businesses that he operates without any employees.

After struggling to make his business work, Robert discovered direct marketing. Fed up with advertising to "get your name out there," Robert began creating marketing systems that allowed him to track results. He used direct mail as well as magazine and newspaper advertising that had tracking numbers, so he knew where every new customer came from. This allowed Robert to invest more money in marketing that works and less in strategies that don't. His success has become well known, and dozens of other businesspeople regularly invest from $15,000.00 to as much as $45,000.00 for Robert to create direct marketing systems for them.

Robert knows that marketing is only part of the battle; as a business owner, you still have to get the work done. Overloaded with work, Robert studied businesses like McDonald's and H&R Block that quickly train employees to fulfill customers' needs. That, plus his background as a CPA, helped Robert create systems that allow employees to become successful without daily handholding and oversight. A side benefit, employees enjoy the autonomy and structure that business systems provide them.

As the co-author of the book The Official Get Rich Guide to Information Marketing; Build a Million Dollar Business in 12 Months, Robert teaches entrepreneurs how to take what they've learned and teach it to others. By creating home study courses, coaching programs and newsletters, business owners can teach what they have learned in business to help others and make additional money for themselves. Robert currently serves as president of the trade association for the industry, the Information Marketing Association.

Governor Jeb Bush appointed Robert to serve as a board member of VISIT FLORIDA. This is the company that runs Florida's $78-million marketing effort to convince visitors to vacation in Florida.

At Florida State University, Robert pursued a career in accounting. He graduated with a master's degree in accountancy and passed the CPA exam. Robert maintains his Florida CPA license to stay in touch with the "in the trenches" perspective of effective business processes and profits.