Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

by Rebecca Brooks, Devora Rogers

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Overview

Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.


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Product Details

ISBN-13: 9781398603615
Publisher: Kogan Page, Ltd.
Publication date: 04/26/2022
Pages: 208
Sales rank: 879,548
Product dimensions: 6.14(w) x 9.21(h) x 0.00(d)

About the Author

Rebecca Brooks is Founder and CEO of Alter Agents, a marketing analysis and brand management firm and is based in in Pasadena, California. She speaks regularly at Insights and ESOMAR conferences, and writes for Forbes.com, AdAge, Insights Association, Chief Marketer and the American Marketing Association.

Devora Rogers is Chief Strategy Officer at Alter Agents and is based in Los Angeles, California. She works with dozens of global brands including Snapchat, Activision, Nespresso, Bose, Schwab and Fortune Brands, and is a regular public speaker at industry events. She gave a TedX talk on the Future of Shopping and Retail.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Models of Shopping Behavior; ** Chapter - 02: The ZMOT Revolution; ** Chapter - 03: The Rise of Shopper Promiscuity; ** Chapter - 04: Forces Driving Shopper Promiscuity; ** Chapter - 05: A New Shopper Paradigm; ** Chapter - 06: Marketing for the Future of Shopping; ** Chapter - 07: Strategies for Long-Term Success; ** Chapter - 08: Conclusion

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