Pieter Groenewald
"This is an essential read for everyone involved in the space or considering getting involved - not only as an introduction, but as an ongoing reference into the world of influencer marketing. Well done on a fantastic book."
Rupa Shah
"Great to finally find a book that brings together so many different elements of the influencer marketing profession and tackles key issues such as strategy, authenticity, and compliance."
Top Fitness Blogger Elle Linton
"This is a timely addition to the influencer landscape to help those working in this dynamic and fast-moving industry and is a must-read for marketing agencies, content creators, and organisations large and small."
Social Media Marketer and International Keynote Sp William Bonaddio
"An essential read for anyone involved in, or considering, influencer marketing."
Dudley Neville Spencer
"The business of influencer marketing is probably the most misunderstood of marketing practices. Gordon has managed to distil the practice into a simple to understand book that outlines what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands. I highly recommend it for anyone starting in the industry or those looking to expand their understanding and step outside their comfort zone."
Craig Knox
"Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms and bring together the views of those forging its future."
Davnet Doran
"This handbook is an essential, engaging yet incredibly practical read for marketers and talent, to fully understand Influencer Marketing. It will surely be recognized as a key tool in the maturation of the industry of influence in years to come."
Jim Tobin
"A well-researched primer for anyone who wants to build their influencer marketing knowledge from the ground up. By digging into the research and supplying interviews with the experts, this book will help you avoid common mistakes in influencer marketing while leveraging the best practices. It is definitely worth your time."
Sophie Crowther
"Absolutely jam-packed full of incredibly useful information that (finally) feels like it is all in one place. A must-read for all in the industry, no matter your level."
Blogger @beautifully_defected Louise Simpson
"This book is a great exploration of makes influencer marketing such an effective business marketing tool definitely worth a read to anyone considering the utilisation of social media in their future marketing strategy."
Andrew Canter
"This book is a fantastic resource for anyone involved in the Influencer Marketing industry. It brings together brilliantly the leading experts in the sector who share their views on the current and future trends."
Maria Rodriguez
"A must-read if you want to get a global influencer marketing outlook, that provides theory that is easy to read, understand and apply!"
Award-winning Dad Blogger John Adams
"A comprehensive introduction to the world of influencer marketing. It removes the mystery from this industry and shows how you can get the best return on your investment."
Nick Baklanov
"If you want a solid foundation in influencer marketing, you should definitely read this remarkable book. It will give you an organized system of actionable knowledge and a complex view from different angles."
Virtual Digital Agency Dudley Neville Spencer Strategy consultant
"The business of Influencer marketing is probably the most misunderstood of marketing practices. Gordon has managed to distil the practice into a simple to understand book that manages to outline what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands. I highly recommend it for anyone starting in the industry or those currently in the industry looking to expand their understanding and step outside their comfort zone."
