Crisis can transform your life ... for the better! Crisis can dramatically change a business: the sudden death of a CEO, a shakeup in the boardroom, a product failure causing a big hit to revenue, an unplanned takeover battle, or a global pandemic.
Such crises are
triggering events, and they can devastate businesses and the lives of principals. They can set in motion a downward trajectory that might appear to lead into the abyss. But that downward trajectory can be changed. That's because moments of crisis demand radical action, and radical action is the foundation of transformational change.
All triggering events cause turbulence that is downwardly directional at first, but you can change the direction of the curve, causing it to inflect upwardly. You can use business turbulence and even crisis to create your own
inflection point, and in so doing transform your business and your life. With extensive case studies and real-world experience, this book will show you how.
From executives and board directors around the world:
- "The pandemic forced us to change . . . but when we finally started thinking outside ourselves, things really started to happen."
- "I was completely adrift, and if I'm honest, I was scared to death. But ultimately it was tragedy that enabled me to find new meaning in my life, and that's what transformed the business."
- "Ironically, getting fired enabled me to find my true self. And that's what brought me success beyond my wildest dreams."
