Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
44.99
In Stock
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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle
252![Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle
252
44.99
In Stock
Product Details
ISBN-13: | 9781137481467 |
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Publisher: | Palgrave Macmillan |
Publication date: | 07/26/2015 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 252 |
File size: | 7 MB |
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