In the Red

by Jade Gurss

Overview

Dale Earnhardt's death is the most prominent moment in NASCAR history, and millions of people around the world know about the tragedy on the final lap of the 2001 Daytona 500. But, only a handful of people know what went on behind the scenes before and after that horrible crash. In the Red is an insider's look at the 2001 NASCAR season with his son, Dale Earnhardt Jr. Earnhardt Jr. began his second season in NASCAR's Winston Cup Series with swagger and confidence, only to see his entire life changed drastically. In the Red is the story of how Dale Jr. persevered, overcoming boundless grief to thrive on and off the track. Written by Earnhardt Jr's publicist, Jade Gurss (who also co-authored Dale Jr's best-selling book, Driver #8), In the Red puts you inside the race car as Junior and his No. 8 Budweiser team made an emotional but triumphant return to Daytona, then scored another momentous victory in the first race after the September 11 terrorist attacks. Off the track, follow along as Junior attends the MTV Music Video Awards, and makes memorable appearances in the pages of Rolling Stone and Playboy magazines as well as emotional interviews on The Today Show and many more.

Product Details

ISBN-13:	9781642340884
Publisher:	Octane Press
Publication date:	02/13/2022
Pages:	306
Sales rank:	521,392
Product dimensions:	5.80(w) x 8.90(h) x 0.90(d)

About the Author

Jade Gurss is the owner of fingerprint inc. The company was founded in 1999 to direct media and public relations for clients such as Anheuser-Busch and the Budweiser NASCAR program with driver Dale Earnhardt Jr.
Gurss is the co-author of two New York Times Best Selling books. “Driver #8” (Warner Books) chronicles Earnhardt Jr’s rookie season. It is believed to be the most successful book about auto racing in American publishing history, spending 17 weeks on the New York Times Best Seller list. He also co-wrote “DW: A Lifetime Going Around in Circles” (Putnam Books), which reached the New York Times Best Seller non-fiction list in February 2004.
fingerprint inc. has been consistently innovative in developing a long list of media firsts for a NASCAR driver for Earnhardt Jr., from major magazine features to a series of documentaries on networks such as MTV, CMT and other non-sports outlets such as 60 Minutes, Rolling Stone Magazine and Playboy.
Prior to forming fingerprint inc., Gurss was in charge of marketing and publicity for Ilmor Engineering, the race-engine design and manufacturing arm of Mercedes-Benz. He also managed sports publicity for Mercedes-Benz USA while at the Cotter Group in Charlotte, NC after being the director of publicity at Heartland Park Topeka in the early 1990s.
A native of Topeka, Kansas, Gurss has a bachelor’s degree in broadcast communications (Cum Laude with departmental honors) from Washburn University, and has a technical degree as a certified audio engineer. Gurss has a background as a musician and in video and television production.
Gurss actively provides lectures and presentations for universities as well as corporate clients on topics such as sports marketing and publicity, small business ownership, and NASCAR.

Table of Contents

preface 11

Huntersville, North Carolina

1. the dream 13

Winston-Salem, North Carolina

2. just dale 15

Mooresville, North Carolina

3. 24 hours 20

Daytona Beach, Florida

4. earnhardt vs. earnhardt 30

Daytona Beach, Florida

5. the shootout 37

Daytona Beach, Florida

6. the finish will be different 47

Daytona Beach, Florida

7. the man 53

Daytona Beach, Florida

8. the morning 60

Daytona Beach, Florida

9. the 500 67

Daytona Beach, Florida

10. after the crash 79

Daytona Beach, Florida

11. we’ve lost dale earnhardt 82

Daytona Beach, Florida

12. dark days 85

Mooresville, North Carolina

13. you ok, junior? 93

Rockingham, North Carolina

14. teresa’s plea 101

Las Vegas, Nevada

15. bittersweet 106

Hampton, Georgia

16. tribute 113

Darlington, South Carolina

17. when ya gonna drive the 3? 117

Bristol, Tennessee

18. being who i am 123

Fort Worth, Texas

19. to pay my bills 133

Mar tinsville , Virginia

20. i’ll take care of you 138

Talladega, Alabama

21. nascar is a lot like my daddy 146

Fontana, California

22. sandstorm in turn two 154

Richmond, Virginia

23. did i look pretty? 159

Concord, North Carolina

24. business 164

Concord, North Carolina

25. school of hard knocks 169

Dover, Delaware

26. every night is saturday night 172

Brooklyn, Michigan

27. death sits a couple of rows back 177

Long Pond, Pennsylvania

28. did he hit you? 183

Sonoma, California

29. the return 188

Daytona Beach, Florida

30. victory 197

Daytona Beach, Florida

31. bad vibrations 204

Joliet, Illinois

32. time to go 207

Loudon, New Hampshire

33. save fuel 210

Long Pond, Pennsylvania

34. the finger 216

Indianapolis, Indiana

35. metal to metal 220

Watkins Glen, New York

36. junior finally listens 223

Brooklyn, Michigan

37. shelly and ol’ man elliott 227

Bristol, Tennessee

38. cast away 231

Darlington, South Carolina

39. fast and loud as hell 237

New York, New York

40. step dad 242

Richmond, Virginia

41. 9/11 246

Kansas City, Kansas

42. where’s that big american flag? 250

Dover, Delaware

43. a boomerang that doesn’t come back 257

Kansas City, Kansas

44. blaise 262

Concord, North Carolina

45. a foot race with crutches 266

Martinsville, Virginia

46. are we gonna win? 269

Talladega, Alabama

47. driving the 3 276

Avondale, Arizona

48. the host chillin’ the most 279

Rockingham, North Carolina

49. what’s it going to take? 283

Homestead, Florida

50. i got a little emergency here 287

Hampton, Georgia

51. we were junk 293

Loudon, New Hampshire

52. one day soon 296

New York, New York

thanks and acknowledgments 300

dale earnhardt inc., 2001 302