Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
"1100656720"
Identifying Hidden Needs: Creating Breakthrough Products
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
54.99
In Stock
5
1
![Identifying Hidden Needs: Creating Breakthrough Products](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Identifying Hidden Needs: Creating Breakthrough Products
261![Identifying Hidden Needs: Creating Breakthrough Products](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Identifying Hidden Needs: Creating Breakthrough Products
261Paperback(1st ed. 2010)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349305315 |
---|---|
Publisher: | Palgrave Macmillan UK |
Publication date: | 10/06/2010 |
Edition description: | 1st ed. 2010 |
Pages: | 261 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |
About the Author
From the B&N Reads Blog