Table of Contents
Foreword You Have an Hour to Rewrite Everything 13
Introduction The Creative Demand 19
Part I The Mindset
The Art of Focusing on What Matters 27
Chapter 1 Never Miss a Deadline 29
Chapter 2 Expectations Matter 35
Chapter 3 The Truth about the Eureka Moment 39
Chapter 4 Why Passion Isn't Enough 43
Part II The Motivation
The Art of the Creative Attitude 51
Chapter 5 Start by Saying "No" 53
Chapter 6 Learn to Forget What You Know 59
Chapter 7 Push the Boundaries and Build Creative Confidence 63
Chapter 8 It's Time to Embrace the Fear 69
Chapter 9 Do We Become Less Creative as We Get Older? 77
Part III The Method
The Art of Creative Extensions 81
Chapter 10 Start with Clarity 83
Chapter 11 Get Your Life in Order 87
Chapter 12 The Benefit of Creative Extensions 95
Chapter 13 Start with a Blank Page 101
Chapter 14 Write It Down! 107
Chapter 15 For the Best Ideas, Go to the Source 115
Chapter 16 Showers, Driving, and the Thinking Chair 121
Chapter 17 The Power of a Good Walk 127
Chapter 18 The Holy Trinity of Creativity: 135
Chapter 19 Hold Back the Flood 143
Chapter 20 Your Crisis May be the Key to Your Creativity 151
Chapter 21 The Power of a "Mash-Up" 157
Chapter 22 Dreaming and Creativity: Does It Really Work? 163
Chapter 23 Build in the Time to Recharge 173
Chapter 24 How to Make Your Dream Their Dream 181
Part IV The Momentum
The Art of Unleashing Creativity in Others 189
Chapter 25 Atmosphere Matters: How to Design a Creative Culture 191
Chapter 26 Leading High Achievers 199
Chapter 27 Your Ideas Should Get People Talking 203
Chapter 28 Going Deeper 207
Chapter 29 Find Out More about Phil Cooke: 211