IB Business Management Online Course Book: Oxford IB Diploma Program

by Martin Mwenda Muchena, Loykie Lomine, Robert Pierce

Overview

Your first login to your Online Course Books will be facilitated by a printed access card that will be sent to you in the mail.

Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus, this Online Course Book includes a focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.

- The most comprehensive coverage of the new 2014 syllabus, acessible online, anytime, anywhere
- Completely overhauled to comprehensively build the in-depth subject knowledge learners need for success
- Fully embed the concept-based learning requirement, addressing all of the key concepts that underpin the new syllabus including change, globalization and culture
- Keep learning fresh and develop truly outward-looking learners via relevant case studies
- Prepare learners for assessment, with the only assessment support directly from the IB driving high achievement
- Thoroughly embrace the IB approach, with a strong focus on TOK, the learner profile
- Fully comprehensive and directly supporting Study Guide cements all the key theory, for the best performance in assessment
- Online Course Book includes multiplatform access, compatible with PCs, Macs, iPads, tablets and more
- The license is valid until 31st December 2022

Product Details

ISBN-13:	9780198354970
Publisher:	Oxford University Press
Publication date:	12/22/2014
Series:	IB Diploma Program
Pages:	416
Product dimensions:	8.25(w) x 5.75(h) x 0.01(d)
Age Range:	14 - 17 Years

About the Author

Martin Mwenda Muchena is based at the United World College of South Africa, where he teaches IB Diploma Business Management and Economics

Table of Contents

1.1. Introduction to business management1.2. Types of organizations1.3. Organizational objectives1.4. Stakeholders1.5. External environment1.6. Growth and evolution1.7. Organizational planning tools (HL only)2.1. Functions and evolution of human resource management2.2. Organizational structure2.3. Leadership and management2.4. Motivation2.5. Organizational (corporate) culture (HL only)2.6. Industry/employee relations (HL only)3.1. Sources of finance3.2. Costs and revenues3.3. Break-even analysis3.4. Final accounts (HL included)3.5. Profitability and liquidity ratio analysis3.6. Efficiency ration analysis (HL only)3.7. Cash flow3.8. Investment appraisal (HL included)3.9. Budgets (HL only)4.1. The role of marketing4.2. Marketing planning4.3. Sales forecasting (HL only)4.4. Market research4.5. The four Ps4.6. The extended marketing mix of seven Ps (HL only)4.7. International marketing (HL only)4.8. E-commerce5.1. The role of operations management5.2. Production methods5.3. Lean production and quality management (HL only)5.4. Location5.5. Production planning (HL only)5.6. Research and development (HL only)5.7. Crisis management and contingency planning (HL only)6. Internal assessment7. Extended essay8. External assessment