I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller

by Randy Ray, Mark Kearney

Overview

Every day Canadians buy groceries at Sobey’s, develop film at Black’s, or grab a coffee at Tim Horton’s without giving it a second thought. These brands are in our lives and in the public eye. We’re familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It’s full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.

Product Details

ISBN-13:	9781550024074
Publisher:	Dundurn Press
Publication date:	09/01/2002
Pages:	312
Product dimensions:	6.00(w) x 9.00(h) x 0.40(d)

About the Author

Randy Ray lives in Ottawa and works as a writer. He grew up in Toronto and graduated from Ryerson University's journalism program. Mark Kearney lives in London and has worked as a journalist for almost twenty-five years. He has a journalism degree from the University of Western Ontario.

Ray and Kearney have won several awards and have written the best-selling books The Great Canadian Book of Lists and The Great Canadian Trivia Book.

Read an Excerpt

That cake and nog probably contained six hundred calories minimum," considered Paula. "It takes running up and down once to burn ten calories. . . so I'll have to run up and down these steps sixty times." Paula raced up one side of the steps and ran down the other again and again. She could feel her heart beating, and she became light-headed. That probably came from the days of enforced rest at the hospital, she rationalized. Ignoring her fluttering heart, she continued her frenzied pace. All at once she became unutterably tired. Her breath became so laboured that it was like trying to breathe under water. She stumbled to a sitting position on the bottom step and held her head in her hands. She began to feel a tingling in her left hand and all the way up her arm. She shook her hand to try to get the numbness to go away, but it had no effect. She was aware of a sharp pain in her chest. Where her breathing was once laboured, it was now impossible. Paula was gripped with fear. What had she done to herself?

What People are Saying About This

From the Publisher

"…a fascinating book with profiles of the greats of the supermarket and food industry."

Editorial Reviews

"Name-dropping at its best"

Ottawa Citizen

"full of fascinating facts, terrific trivia and historica photographs."

Havelock Citizen

"perfect for casual browsing."

OHS Bulletin

"a breezy, informative and entertaining look at more than 100 Canadian brands."

Marketing Magazine

"easy to read, full of intriguing trivia, and a valuable quick referent to Canadian business personalities."

Beacon Herald

"a great read, full of unusual fats and tasty tidbits, and it's as pure Canadiana as, well, our butter tarts."

Toronto Sun

"a fascinating book with profiles of the greats of the supermarket and food industry."

Canadian Grocer

"a fun, as well as interesting read."

Halifax Daily News

"If you want to give your kids a quick history lesson, I Know That Name! is a good place to start."

Ottawa Sun

"I Know Name has sold about 8,000 copies since OctoberIt's now 10th on the Top Canadiana best-seller list compiled by Canadian Booksellers Association."

Edmonton Journal

"a great read, full of unusual fats and tasty tidbits, and it's as pure Canadiana as, well, our butter tarts."

"Name-dropping at its best"

"If you want to give your kids a quick history lesson, I Know That Name! is a good place to start."

"I Know Name has sold about 8,000 copies since OctoberIt's now 10th on the Top Canadiana best-seller list compiled by Canadian Booksellers Association."

"a fun, as well as interesting read."

"a breezy, informative and entertaining look at more than 100 Canadian brands."

"perfect for casual browsing."

"full of fascinating facts, terrific trivia and historica photographs."

"easy to read, full of intriguing trivia, and a valuable quick referent to Canadian business personalities."

"a fascinating book with profiles of the greats of the supermarket and food industry."

From the Publisher